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November 6, 2024
2024-11-06
Managing PPC Traffic Spikes for Major Events
PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.
Learn more
October 23, 2024
2024-10-23
Best Click Fraud Protection Software in 2025: Protect Your PPC Campaigns
Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025
Learn more
October 18, 2024
2024-10-18
Click Fraud Strategy to Improve ROAS and Combat Invalid Traffic
Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.
Learn more
October 15, 2024
2024-10-15
Pay Per Click Marketing Tactics for Sports Betting Ads
When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
Learn more
October 11, 2024
2024-10-11
The Dashboard Difference: Outsmarting Invalid Traffic and Ad Fraud to Boost Your ROI with TrafficGuard
As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
Learn more
August 30, 2024
2024-08-30
Maximising First-Time Depositors: How Blocking Invalid Traffic Can Cut Customer Acquisition Costs
Attracting new customers isn’t just important—it’s essential.
Learn more
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August 23, 2024
2024-08-23
Behind the Scenes: How Headless Browsers are the Bots' Secret Weapon
Grasp the distinction between headless browsers and normal browsers...
Learn more
August 23, 2024
2024-08-23
Unlocking PPC Campaign Potential: Protecting Ad Budgets from Returning Users
These returning users are unwittingly eating away at advertising budgets.
Learn more
August 9, 2024
2024-08-09
Bots, Malicious Traffic and Malware: A Threat To Sportsbooks?
Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
Learn more
July 30, 2024
2024-07-30
Invalid Traffic: What You Need To Know
The experts at TrafficGuard have curated the IVT FAQ...
Learn more
July 30, 2024
2024-07-30
Six tips to get the most from your Google Performance Max campaigns
Aaron Chambers lets you in on all the PMax secrets...
Learn more
July 29, 2024
2024-07-29
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
Learn more
July 17, 2024
2024-07-17
Your Q4 Ad Fraud Prep: The Secret Toolkit for Gathering Better Results
As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
Learn more
July 1, 2024
2024-07-01
The Ultimate FAQ on Google's Performance Max
Check out our comprehensive guide on Google's Performance Max
Learn more
June 28, 2024
2024-06-28
GCLID 101: What is GCLID And Its Importance in Google Ads
Just starting out on your Google Ads journey? Learn why GCLID is important.
Learn more
June 27, 2024
2024-06-27
The Top Agency Marketers To Follow Right Now
Gain insights from the top agency marketers in the industry
Learn more
June 26, 2024
2024-06-26
Welcome to the Future of TrafficGuard: Introducing Our New Dashboard
Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
Learn more
June 25, 2024
2024-06-25
Winning Big In 2024: Accelerating Growth in Sports Betting With a Proactive Defence Against Fraud
Another big year of sporting events...
Learn more
June 17, 2024
2024-06-17
Invalid Traffic Protection Checklist: Best Practices for Marketers
Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
Learn more
June 10, 2024
2024-06-10
Latin America: The Rising Star of Sports Betting Markets
Explore why Latin America is the rising star in sports betting.
Learn more
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May 28, 2024
2024-05-28
Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard
Introducing André, our Head of Technology and Engineering...
Learn more
May 24, 2024
2024-05-24
How to Exclude IP Addresses in Google Ads
Competitors clicking on ads, bot traffic and click farms...
Learn more
May 23, 2024
2024-05-23
Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy
For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament.
Learn more
May 15, 2024
2024-05-15
Winning Strategies for PPC Campaigns in Sports Betting and Gaming
Sports betting and gaming companies face the same issue...
Learn more
September 10, 2024
2024-09-10
Boost First-Time Depositors: Cut CAC by Blocking Invalid Traffic
Learn more
July 25, 2024
2024-07-25
Introducing TrafficGuard's New Dashboard
See our enhanced UI and powerful fraud prevention tools.
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June 24, 2024
2024-06-24
Employee Spotlight | Head of Research and Data Science: Raigon Jolly
Our innovative strategies to combat ad fraud...
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June 11, 2024
2024-06-11
CS Insights: Enhancing Ad Performance with TrafficGuard's Placement Report
Achieve significant cost savings...
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June 3, 2024
2024-06-03
Rap the Guard: In the Arena, the Stakes Run High
When the stakes are high, the risk of fraud is nigh...
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March 26, 2024
2024-03-26
CS Insights: Bots and Malware
Analyse bots and malware using TrafficGuard's dashboard...
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March 19, 2024
2024-03-19
CS Insights: Returning Users, How Paid Ads for Repeat Logins Impact CAC
Learn more
March 6, 2024
2024-03-06
Safeguarding Your Goals TrafficGuard in Sports Betting Advertising
The Frontline defense against invalid traffic...
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February 21, 2024
2024-02-21
CS Insights: How to add Brand Exclusions (Performance Max)
Optimising your Google Ads campaigns...
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February 6, 2024
2024-02-06
Employee Spotlight | Senior Product Manager: Tatiana Mezin
Meet our Senior Product Manager...
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January 29, 2024
2024-01-29
CS Insights: How to use Performance Max Search Terms
The intricacies of utilising search term insights...
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January 26, 2024
2024-01-26
How to use TrafficGuard’s Data Collection Filter
Ethical advertising with TrafficGuard...
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November 23, 2023
2023-11-23
CS Insights: Addressing Budget Drain from Excessive Clicks
Identifying excessive clickers with TrafficGuard...
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May 27, 2024
2024-05-27
The Winning Strategy: Your Playbook for Blocking Invalid Clicks in Sports Betting & iGaming
Every click on your Google PPC ads should be a strategic move...
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September 28, 2023
2023-09-28
Unveiling Mobile Ad Fraud in EMEA: A Marketer's Handbook
Our expertly crafted handbook...
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September 1, 2023
2023-09-01
Invalid Traffic and Performance Max: The dangers of black box algorithms
Download TrafficGuard’s ultimate guide on how invalid traffi
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August 18, 2023
2023-08-18
When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?
From unravelling the complexities of invalid traffic...
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July 17, 2023
2023-07-17
Are you Spending Money on Returning Customers that Already Paid their First Time Deposits?
97% of your branded keyword spend reaches...
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June 28, 2023
2023-06-28
La Guía Definitiva Sobre el Fraude Publicitario Digital
Las previsiones de eMarketer muestran que...
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June 26, 2023
2023-06-26
Invalid Traffic in the Mobile App Industry
Mobile apps are at a heightened risk as fraudsters...
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June 23, 2023
2023-06-23
Mobile app marketing trends and events 2023
In the ever-evolving world of mobile app marketing...
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May 26, 2023
2023-05-26
TrafficGuard's Click Frequency Rules and Shadow Campaigns for Sports Betting Operators
In the fiercely competitive world of sports betting...
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May 15, 2023
2023-05-15
Guia Definitivo de Fraude em Anúncios Digitais
A América Latina se posicionará como região de crescimento.
Learn more
April 24, 2023
2023-04-24
Five Ways you can Benefit from our Agency Partner Program
The digital marketing agency space is a crowded one, and...
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April 10, 2023
2023-04-10
Invalid Traffic in the Education Sector
The significant impact of invalid traffic on the education sector...
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April 1, 2023
2023-04-01
Schooling Up on Invalid Traffic in the Education Sector (Infographic)
Combatting invalid traffic for enhanced...
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March 2, 2023
2023-03-02
How fraud is eating sports betting ad budgets, and how you can stop it
Learn more about ad fraud and sports betting...
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February 17, 2023
2023-02-17
Sticky wicket: Why you should protect your app’s ad spend during the Indian Premier League
229 million people tuned in to the first week...
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February 14, 2023
2023-02-14
How affiliate fraud is eating your ad budget, and how you can put a stop to it
Using affiliate advertising channels in your marketing mix?
Learn more
January 18, 2023
2023-01-18
Cómo Combatir el Fraude Publicitario Digital en la Industria Financiera (Infográfico)
La industria financiera y la disputa por la mayor parte del mercado
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January 18, 2023
2023-01-18
Como Combater a Fraude em Anúncios Digitais do Setor Financeiro (Infográfico)
A indústria financeira é extremamente competitiva.
Learn more
December 21, 2022
2022-12-21
Ad fraud in the App Industry
The past decade has seen consumer spend skyrocket...
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July 21, 2022
2022-07-21
A guide to securing a competitive edge for advertisers in the Financial Services
Arm yourself with the knowledge to fight ad fraud...
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June 23, 2022
2022-06-23
Tackling Ad Fraud in the Finance Industry
Wherever marketing budget goes, invalid traffic follows...
Learn more
June 21, 2022
2022-06-21
The Odds Don't Have to be Stacked Against You!
Tackling ad fraud in the Gaming Industry...
Learn more
May 27, 2022
2022-05-27
A guide for telecommunications marketers looking to maximise campaign ROI
Upselling services? Every click has to count...
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March 15, 2022
2022-03-15
Level Up Against Ad Fraud
What mobile gaming marketers can do to fight fraudsters...
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August 8, 2022
2022-08-08
Using Traffic Hygiene in Your Organization: A Definitive Guide
How to produce high-quality Traffic...
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July 29, 2022
2022-07-29
Mobile Banking Increased Dramatically, but Anti-Fraud Protection is Lagging Behind
Over 90% of the UK alone used online banking.
Learn more
July 29, 2022
2022-07-29
The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?
Focus toward engaging female bettors...
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July 25, 2022
2022-07-25
CSG and CKH IOD tell MNOs: Go Forth and Monetise – TrafficGuard Warns of Leaks
TrafficGuard warns that many MNOs could lose money to...
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July 22, 2022
2022-07-22
Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate marketing is a vital channel...
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July 13, 2022
2022-07-13
Machine learning: The knockout needed to beat ad fraud
What do we mean by machine learning?...
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July 12, 2022
2022-07-12
How ChatGPT and Web3 will Open a New Can of Worms for Advertising Transparency
Evolving technologies such as generative AI...
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July 8, 2022
2022-07-08
Reactive ad fraud solutions are putting your ad spend at risk
More ad spend means more opportunities for advertising fraud
Learn more
June 24, 2022
2022-06-24
It’s Not just Concert Tickets – Bad Bots are Hurting the Travel Industry too
Bad bots have been a significant thorn...
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June 23, 2022
2022-06-23
Prejuízo de Bilhões no Tráfego Inválido nos Apps de Finanças
possibilidades para que cybercriminosos se aproveitem...
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June 22, 2022
2022-06-22
Bens de Consumo e Marketing Digital: Quem Pode Estragar esse Match Perfeito?
Anúncios para dispositivos móveis da América Latina...
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May 31, 2022
2022-05-31
Capturing Subscribers and Accelerating Success: The Case for Telcos to Tackle Ad Fraud
The risks and impact of voice fraud...
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May 23, 2022
2022-05-23
TrafficGuard Aposta em Tecnologia Pioneira para Evitar Fraudes em Anúncios Publicitários
Empresa australiana TrafficGuard analisa o tráfego...
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May 20, 2022
2022-05-20
Google's Adherence to its Own Invalid Traffic Policy Comes at the Expense of Advertisers
Join Luke Taylor as he ponders a critical question...
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April 12, 2022
2022-04-12
Dia da Internet Segura: Alerta para o Prejuízo Causado por Fraude em Anúncios Digitais
Cyberbullying, fake news, extorsão...
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April 11, 2022
2022-04-11
Quick Stats: Is love in the App?
Do Singaporean consumers really care about Valentine’s Day?
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April 7, 2022
2022-04-07
Clear Skies Ahead: Navigating the Turbulence of Invalid Traffic in the Airline Industry
the escalating expenses associated with Google Search PPC...
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April 1, 2022
2022-04-01
TrafficGuard supports Singapore Gov’s ‘Businesses Go Digital’ campaign
Helping Singapore help their SMEs...
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March 29, 2022
2022-03-29
Banking on Ad Fraud Prevention and Growing High-Street Accounts
ROI can be increased by...
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March 29, 2022
2022-03-29
Tackling the Scourge of Advertising Fraud
While cybersecurity and fraud are making the headlines...
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March 10, 2022
2022-03-10
Cover Story: That's the Way the Cookie Crumbles
Fate of the digital advertising and marketing industry...
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February 22, 2022
2022-02-22
Prue MacSween & Alex Zaharov-Reutt on The Chris Smith Show
The unknown impacts of ad fraud and its effect...
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February 17, 2022
2022-02-17
A Ameaça dos Bots Contra o Setor de Turismo
Prevenir tráfego inválido e fraude nos anúncios digitais do
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January 31, 2022
2022-01-31
Building a Business Case for Ad Fraud: The Marketers’ Battle for Bigger Budgets in 2023
Fraud in digital advertising is a barrier...
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January 28, 2022
2022-01-28
Sportsbooks Under Threat: Fraudsters Targeting Mobile App Advertisers
As more live sporting events make their comeback...
Learn more
November 6, 2024
Managing PPC Traffic Spikes for Major Events
PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.
Learn more
October 23, 2024
Best Click Fraud Protection Software in 2025: Protect Your PPC Campaigns
Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025
Learn more
October 18, 2024
Click Fraud Strategy to Improve ROAS and Combat Invalid Traffic
Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.
Learn more
October 15, 2024
Pay Per Click Marketing Tactics for Sports Betting Ads
When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
Learn more
October 11, 2024
The Dashboard Difference: Outsmarting Invalid Traffic and Ad Fraud to Boost Your ROI with TrafficGuard
As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
Learn more
August 30, 2024
Maximising First-Time Depositors: How Blocking Invalid Traffic Can Cut Customer Acquisition Costs
Attracting new customers isn’t just important—it’s essential.
Learn more
August 23, 2024
Behind the Scenes: How Headless Browsers are the Bots' Secret Weapon
Grasp the distinction between headless browsers and normal browsers...
Learn more
August 23, 2024
Unlocking PPC Campaign Potential: Protecting Ad Budgets from Returning Users
These returning users are unwittingly eating away at advertising budgets.
Learn more
August 9, 2024
Bots, Malicious Traffic and Malware: A Threat To Sportsbooks?
Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
Learn more
July 30, 2024
Invalid Traffic: What You Need To Know
The experts at TrafficGuard have curated the IVT FAQ...
Learn more
July 30, 2024
Six tips to get the most from your Google Performance Max campaigns
Aaron Chambers lets you in on all the PMax secrets...
Learn more
July 29, 2024
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
Learn more
July 17, 2024
Your Q4 Ad Fraud Prep: The Secret Toolkit for Gathering Better Results
As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
Learn more
July 1, 2024
The Ultimate FAQ on Google's Performance Max
Check out our comprehensive guide on Google's Performance Max
Learn more
June 28, 2024
GCLID 101: What is GCLID And Its Importance in Google Ads
Just starting out on your Google Ads journey? Learn why GCLID is important.
Learn more
June 27, 2024
The Top Agency Marketers To Follow Right Now
Gain insights from the top agency marketers in the industry
Learn more
June 26, 2024
Welcome to the Future of TrafficGuard: Introducing Our New Dashboard
Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
Learn more
June 25, 2024
Winning Big In 2024: Accelerating Growth in Sports Betting With a Proactive Defence Against Fraud
Another big year of sporting events...
Learn more
June 17, 2024
Invalid Traffic Protection Checklist: Best Practices for Marketers
Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
Learn more
June 10, 2024
Latin America: The Rising Star of Sports Betting Markets
Explore why Latin America is the rising star in sports betting.
Learn more
May 28, 2024
Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard
Introducing André, our Head of Technology and Engineering...
Learn more
May 24, 2024
How to Exclude IP Addresses in Google Ads
Competitors clicking on ads, bot traffic and click farms...
Learn more
May 23, 2024
Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy
For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament.
Learn more
May 15, 2024
Winning Strategies for PPC Campaigns in Sports Betting and Gaming
Sports betting and gaming companies face the same issue...
Learn more
April 25, 2024
The State of US Sports Betting
The USA has one of the fastest growing sports betting markets, here's the state of play...
Learn more
April 15, 2024
Types of Ad Fraud Demystified: Bots
Unmasking, understanding and the challenges of bots...
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March 27, 2024
The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry
How big is the sports betting market in one of the world's fastest growing regions?
Learn more
March 27, 2024
The State of LatAm Sports Betting | Infographic
Important figures from the Latin American sports betting market
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March 18, 2024
The Best Sports Betting Marketers to Follow Right Now
The industry experts that should be on your radar
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March 18, 2024
What Can US Sports Betting Marketers Learn From The UK Industry?
Hints and tips from across the pond...
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February 21, 2024
Ad Fraud and Emerging Technologies: Preparing for the Next Wave
How is AI impacting the advertising industry?
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February 21, 2024
Five Sports Betting Strategies to Speed Up Your Grand National Campaigns
Cross the final hurdle first with these advertising tactics
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February 21, 2024
Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns
The sports betting metrics you should be tracking for succes
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January 30, 2024
Ultimate Tech Stack For Sports Betting Marketers
In the high-octane world of sports betting, a digital revolu
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January 30, 2024
What Types of Invalid Traffic Does TrafficGuard Prevent?
Proactive defence against all types of IVT
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January 24, 2024
5 Strategies to Bag Users For the Super Bowl
Strategies guaranteed to boost your acquisition efforts
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January 22, 2024
Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide
Creating successful Performance Max (PMax) campaigns...
Learn more
November 29, 2023
Safeguarding Your E-commerce Profits During the Holiday Rush: A Guide to Combating Ad Fraud in 2023
The impact of Invalid Traffic...
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November 29, 2023
Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics
The integrity of online marketing efforts...
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November 15, 2023
Protecting Your Ad Budget: Managing Excessive Clickers
The inadvertent drain on ad budgets...
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September 19, 2023
How to use TrafficGuard’s analytics to improve Performance Max
Make game-changing optimisations using valuable insights
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August 18, 2023
Why Your Business Needs to Take Notice of Recent Data Privacy Concerns
Recent revelations that Google’s Performance Max AI ...
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August 16, 2023
Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back
TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
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August 1, 2023
Unveiling Performance Max: Supercharge Your Campaigns with TrafficGuard's Reporting Suite
The truth is that PMax comes with a set of...
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July 27, 2023
Five Tips for Staying Ahead of the Game in Sports Betting
In times of global economic turbulence, you’d think the...
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July 27, 2023
Why TrafficGuard is the ad fraud protection platform for sports betting
In the fast-paced, highly-competitive world of iGambling...
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July 20, 2023
The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them
Encompassing Black Friday, Cyber Monday, the run up to...
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July 20, 2023
Why eCommerce Businesses Need to Make Every Click Count During a Recession
With cost of living increases and the threat of a...
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July 7, 2023
Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer
The amount of money in play across online and in-person...
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June 25, 2023
Google's Performance Max vs Smart Shopping: What you need to know
As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023
Performance Max: Exploring the Pros and Cons of Google's Advertising Solution
Maximise reach, drive conversions. It’s the end goal of...
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June 16, 2023
5 Top PPC Software Platforms to Maximise Your Advertising Performance
PPC optimisation is crucial to achieving...
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June 14, 2023
The 2023 Guide to Mobile User Acquisition
User acquisition is a crucial aspect of any successful app..
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April 27, 2023
Everything you Need to Know About Bounce Rate in Google Analytics 4
Wondering how the release of GA4 will affect the way you...
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March 28, 2023
For Accurate Attribution and Protection, your MMP Needs TrafficGuard.
Using a mobile measurement partner for your app install...
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March 24, 2023
Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC
Take your campaigns to the next level with TrafficGuard
Learn more
March 22, 2023
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
Learn more
March 9, 2023
Schooling up on invalid traffic in the education sector
How ad fraud affects higher marketing budgets...
Learn more
February 22, 2023
Fraude de cliques em anúncios: entenda por que e como se prevenir
Existem diversas maneiras de avaliar o sucesso...
Learn more
February 22, 2023
How to Reduce CAC across your brand search campaigns
Use TrafficGuard’s verification rules to optimise campaigns.
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February 21, 2023
Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario
A medida que aumentan los presupuestos publicitarios...
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February 21, 2023
Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos
Las empresas de juegos y apuestas deportivas...
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February 14, 2023
How bots could ruin your Ramadan user acquisition campaigns
Ramadan has always been a key calendar moment for brands...
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February 8, 2023
The Affiliate Ad Fraud FAQ
Affiliate marketing is an incredibly popular channel amon...
Learn more
February 8, 2023
We asked 12 PPC pros their best tips, here’s what they said
Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023
How Ad Fraud Impacts Marketing KPIs
Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023
¿Quiere impulsar la adquisición de usuarios para su aplicación?
Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023
Como combater a fraude em anúncios digitais do setor financeiro
A indústria financeira é extremamente competitiva...
Learn more
January 18, 2023
Cómo combatir el fraude publicitario digital en la industria financiera
La industria financiera es extremadamente competitiva...
Learn more
January 18, 2023
Pero mi MMP ya tiene protección contra el fraude publicitario
Los profesionales del marketing digital necesitan toda...
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January 18, 2023
Quer impulsionar a aquisição de usuários para seu app? É hora de começar a pensar em fraude de anúncios
Estima-se que em 2023 a fraude em anúncios digitais, em...
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January 18, 2023
Seis consejos de oro para una estrategia de marketing móvil que potenciará tu aplicación
Las tiendas de aplicaciones de Apple y Android ofrecen...
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January 18, 2023
Tráfico inválido en anuncios digitales: segmento financiero en el punto de mira de los estafadores
El panorama de los servicios financieros ha cambiado...
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January 12, 2023
Mas minha MMP já tem proteção antifraude…
Os profissionais de marketing digital precisam de tecnologia
Learn more
January 12, 2023
Tráfego inválido em anúncios digitais: segmento financeiro está na mira de fraudadores
O segmento de serviços financeiros mudou drasticamente...
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December 29, 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for...
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December 21, 2022
Enabling mobile apps to supercharge their user acquisition efforts and become unicorns
Ad fraud is hampering apps’ scaling efforts...
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December 21, 2022
The trick to fast tracking your app to unicorn status? TrafficGuard
Did you know that only one app achieved more than $100m...
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November 18, 2022
What happens when invalid traffic meets TrafficGuard?
We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
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October 5, 2022
7 ways to improve your social ad campaigns.
Social media. Every business uses it, but few use it well.
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October 5, 2022
Six tips for a killer mobile app marketing strategy
Keep these six tips in mind when you’re planning...
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August 15, 2022
Looking to drive user acquisition for your mobile app?
With the news that fraudsters are set to steal over $100b...
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August 2, 2022
Ad Fraud in eCommerce — What’s the deal?
From holiday shopping sprees and Black Friday madness...
Learn more
July 11, 2022
Invalid traffic in financial services: Fraudsters, your number is up.
The financial services landscape has changed dramatically...
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June 30, 2022
Protect your PPC spend against ad fraud
Over half of all internet traffic is generated by bots...
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June 29, 2022
How will Google's cookie changes affect my ads?
Between GDPR, Apple's privacy changes, and now Google...
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June 15, 2022
Three reasons why TrafficGuard rocks
The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022
Five things you should know about sports betting and ad fraud.
As ad budgets balloon, betting businesses can’t afford to...
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April 7, 2022
Unlocked Budget: Providing accurate platform ROI in real time.
Every SaaS platform needs to prove its value...
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March 16, 2022
Creating Competitive Advantages in Telecoms: Winning Subscribers by Optimising PPC Campaigns
Stopping invalid traffic in PPC campaigns can create...
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March 15, 2022
How The Gaming Industry Can Level Up Against Ad Fraud To Drive More Viable Installs
We’re up against a stealthy opponent, but with increasing...
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February 22, 2022
How marketers today can verify advertising engagement and proactively block invalid traffic from infiltrating your search campaigns
Proactively Stopping Click and Ad Fraud to Maximise ROI
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February 8, 2022
The War on Ad Fraud: Why Machine Learning Offers The Best Line of Defence
The fight is real, and it’s draining your budget...
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July 25, 2024
Introducing TrafficGuard's New Dashboard
See our enhanced UI and powerful fraud prevention tools.
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June 24, 2024
Employee Spotlight | Head of Research and Data Science: Raigon Jolly
Our innovative strategies to combat ad fraud...
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June 11, 2024
CS Insights: Enhancing Ad Performance with TrafficGuard's Placement Report
Achieve significant cost savings...
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June 3, 2024
Rap the Guard: In the Arena, the Stakes Run High
When the stakes are high, the risk of fraud is nigh...
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March 26, 2024
CS Insights: Bots and Malware
Analyse bots and malware using TrafficGuard's dashboard...
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March 6, 2024
Safeguarding Your Goals TrafficGuard in Sports Betting Advertising
The Frontline defense against invalid traffic...
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February 21, 2024
CS Insights: How to add Brand Exclusions (Performance Max)
Optimising your Google Ads campaigns...
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February 6, 2024
Employee Spotlight | Senior Product Manager: Tatiana Mezin
Meet our Senior Product Manager...
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January 29, 2024
CS Insights: How to use Performance Max Search Terms
The intricacies of utilising search term insights...
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January 26, 2024
How to use TrafficGuard’s Data Collection Filter
Ethical advertising with TrafficGuard...
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November 23, 2023
CS Insights: Addressing Budget Drain from Excessive Clicks
Identifying excessive clickers with TrafficGuard...
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November 20, 2023
CS Insights: TrafficGuard's New Performance Max Reporting
Offering marketers the insights they need...
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November 17, 2023
An Overview of Invalid Traffic in Digital Marketing
Revolution your ad strategy...
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October 27, 2023
#30SecondThoughts: How can you reduce CAC across your campaigns?
Minimise CAC and boost ROI
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October 13, 2023
How Can Mobile App Marketers Stay Ahead and Boost User Acquisition?
Stay ahead and boost user acquisition...
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September 22, 2023
Ad Fraud: The Pandemic We All Need to Know About | Mumbrella 2023
Mumbrella Travel Marketing Summit 2023
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September 22, 2023
Shakr x TrafficGuard | Beyond Clicks: How Invalid Traffic Distorts Your Performance Metrics
An eye-opening webinar...
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September 18, 2023
CS Insights: Custom Validation Rules
The world of Custom Validation Rules ...
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September 8, 2023
How TrafficGuard help Agencies combat Ad Fraud
The 100 billion dollar threat...
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September 8, 2023
Why is TrafficGuard the best Click Fraud Vendor in the industry?
Revealing the game-changing features of TrafficGuard...
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August 31, 2023
Shadow Campaign 101: Sports Betting
The power of shadow campaigns in Google Ads...
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August 10, 2023
Ad:tech New Delhi | Ad Fraud Unmasked: The Invisible Threat of Marketing Advertising
Ad:tech New Delhi was all about what’s trending in...
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July 28, 2023
Early Adopter Programme
Join TrafficGuard's Mobile App Early Adopter Program...
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July 12, 2023
This is What our Sports Betting Clients Did! And so Can You!
You can maximise your sports betting success...
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July 10, 2023
Introduction Into Ad Fraud in the Sports Betting and iGaming Industry
The challenges faced by Sports Betting advertisers...
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July 10, 2023
TrafficGuard Performance Max Solution
Take a look at TrafficGuard's newest solution....
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June 29, 2023
Driving Maximum Value from Outcome based Marketing Campaigns
Webinar: Maximize value from outcome-based marketing.
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June 28, 2023
CS Insights: Shadow Campaigns
Aaron reveals the hidden potential of our tool...
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June 22, 2023
Digital Transformation of India Advertising Industry
The Indian advertising industry has evolved...
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June 13, 2023
#30SecondThoughts: WTF is going on in my affiliate campaign?!
Hidden truth behind disappointing affiliate marketing...
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June 8, 2023
#30SecondThoughts: How are you sure all your affiliate traffic is genuine?
Discover how to protect your ad budget...
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June 5, 2023
#30SecondThoughts: How does affiliate ad fraud actually work?
The intricate world of affiliate ad fraud...
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June 1, 2023
What is Cookie Stuffing? Watch the two-minute explainer.
All marketers know that cookies are an important part of...
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May 3, 2023
How Ad Fraud and IVT Affect Mobile User Acquisition Marketing
Explore the capabilities of TrafficGuard Mobile...
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May 3, 2023
Maximise Your Ad Spend: Discover How TrafficGuard Can Help Your Agency
Get valuable insights on why ad fraud prevention should be..
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April 27, 2023
What is Compliance Fraud? Watch the two-minute explainer
Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
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April 25, 2023
Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic
IVT Explained: Unraveling SIVT & GIVT's digital mischief.
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April 25, 2023
Presenting TG, TrafficGuard's Mascot!
TG represents everything TrafficGuard stands for...
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April 24, 2023
Fraude em Anúncios Digitais: Como Proteger seu Orçamento?
A indústria financeira está no top 3 das que...
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April 4, 2023
How Mobile App Marketers Can Level Up Against Ad Fraud To Drive More Viable Installs
Matt Sutton, CRO at TrafficGuard recently spoke at App Promo
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February 17, 2023
TrafficGuard's Impact on the Sports Betting Industry
Identify and block fraudulent ad clicks and impressions...
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January 31, 2023
TrafficGuard Mobile Apps | The Next 100
Users are spending increasing amounts of money...
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January 26, 2023
TrafficGuard Overview ft. Patricia Freijo
Safeguard your advertising investments from ad fraud...
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January 17, 2023
Matt Sutton on CNN Manila | Protecting Businesses From Ad Fraud
TrafficGuard warns of the proliferation of bots...
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November 9, 2022
TrafficGuard Protect Pro PPC for Financial Services Companies
Boost ROI! Secure your PPC campaigns with TrafficGuard.
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November 9, 2022
TrafficGuard Protect Pro PPC for eCommerce
Maximise your reach! Stop ad fraud with TrafficGuard.
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November 9, 2022
TrafficGuard Protect Pro PPC for Sports Betting Companies
Guard your bets: PPC protection for sports betting business
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October 7, 2022
eMarketer: Mobile App Marketing: How to Combat Ad Fraud and Drive Viable Installs
Fight ad fraud, boost app installs with TrafficGuard.
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September 9, 2022
Protect Pro PPC | An Ad Fraud Prevention Solution
Safeguard your Ads: TrafficGuard's ad fraud prevention...
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August 15, 2022
TrafficGuard | Advertise and grow with confidence
Advertise boldly with TrafficGuard's ad fraud prevention.
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August 15, 2022
'Social' Protection | An Ad Fraud Prevention Solution
Banish ad fraud, boost conversions with TrafficGuard.
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July 29, 2022
TrafficGuard Protect Pro Affiliate | An Ad Fraud Prevention Solution
Secure affiliate marketing with TrafficGuard Protect Pro.
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July 27, 2022
Protect Pro Mobile | An Ad Fraud Prevention Solution
Defend mobile campaigns with TrafficGuard Protect Pro.
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July 8, 2022
Maximise your ROI with Accurate Metrics Measurements
Webinar: Amplify ROI with spot-on metrics measurement...
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June 30, 2022
How to Proactively Stop Click and Ad Fraud to Maximise your Advertising ROI
Halt click and ad fraud for an optimum advertising ROI...
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June 29, 2022
TrafficGuard's Tailored Sports Betting Solution
The top choice for sports betting companies globally...
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April 12, 2022
Activate your TrafficGuard Subscription on Google Cloud
Guide: Activating TrafficGuard Subscription on Google Cloud
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February 25, 2022
Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
Virtual Keynote: Thwarting ad fraud to boost ROI...
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November 25, 2021
GDG Perth Meetup November 2021 | GCP migration presentation
GDG Perth Meetup: TrafficGuard's GCP migration presentation
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October 8, 2019
Rappi's mission to fight ad fraud with TrafficGuard
Rappi fights ad fraud with TrafficGuard.
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October 28, 2024
Growing concerns for AI in digital marketing: How can advertisers protect brand image
AI is transforming digital marketing, but at what cost?
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September 26, 2024
Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots
Mobile technology continues to reshape the sports betting world
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September 13, 2024
Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots
A considerable shift in the sports betting industry.
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August 26, 2024
Empowering iGaming CMOs to Maximize Campaign ROI
A boom in the online gaming market...
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August 15, 2024
Bots, the Silent Threat to Sportsbook Success
The relentless rise of invalid traffic and ad fraud
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July 22, 2024
How big names are costing sportsbooks big profits
Highlighting why sportsbooks must prioritise ad fraud prevention...
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July 10, 2024
Ad Campaign Frauds Continue to Haunt Marketers
From bidding wars to dirty traffic...
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June 24, 2024
Bots and Bonus Abuse in iGaming: Protecting Sportsbooks from Evolving Threat Methods
Fraudsters now have their sights set on iGaming...
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June 17, 2024
Made-For-Advertising Websites: Taking Advantage of Marketing Budgets
The promise of high click returns for advertisers...
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June 12, 2024
Explosive growth in mobile betting means massive wins but hidden dangers amid rising fraud
Fraudsters follow the money...
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June 10, 2024
Marketers Beware: Ad Fraud’s Sneaky Tactics Threaten Sportsbook Success
In an era where the stakes are high...
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May 14, 2024
How valid is your traffic: Invalid traffic and its impact on US sportsbooks
Invalid traffic impact on the US sportsbook market...
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May 10, 2024
Mobile Gambling - Sportsbooks Face Growing Fraud
Exposing the industry to significant fraudulent activities...
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April 16, 2024
Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
advertising on digital channels and not worried about the efficacy of your spend?
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April 15, 2024
Forbes ‘mistakenly’ ran MFA site for years
Companies were found to have purchased ad space...
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April 12, 2024
Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets
Too many sportsbooks are wasting their marketing dollars...
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April 8, 2024
Hitting the Marketing Jackpot: creating competitive advantages when entering new markets
How sportsbooks must create competitive advantages...
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March 4, 2024
Let's Talk: How Inclusive Marketing Can Help Brands Achieve Awesome Results
Inclusive marketing is more than simply a passing fad...
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February 28, 2024
As Travel to Southeast Asia Resumes a Surge in Invalid Traffic to Digital Travel Ads Follows
TrafficGuard, has revealed in its whitepaper...
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February 27, 2024
It’s Time To Stop Blaming Ad Networks For Ad Fraud
Companies take a stand against ad fraud...
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February 26, 2024
Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud
Ad fraud has always been an issue for marketers...
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February 15, 2024
Let’s Talk: Crafting a Memorable Small Business Brand
Essential ingredients for a powerful brand...
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December 18, 2023
Improving gender diversity in AI: Addressing bias in the industry
LinkedIn data has revealed that women are...
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December 14, 2023
Fraude em Anúncio Mobile: o Inimigo Oculto das Marcas
Especialistas entrevistados pelo Metrópoles...
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December 11, 2023
Awareness: ’Tis the season to be vigilant: How fraudsters infiltrated Christmas
Amid the seasonal rush, brands are at risk of scams & fraud.
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December 11, 2023
Banking’s Digital Marketing Problem: How to Combat Ad Fraud and Boost High-Street Accounts
The banking and financial services sector...
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December 5, 2023
Como a Indústria Educacional é Afetada Pela Fraude em Anúncios Digitais
Veja como investir em tecnologias como IA e ML pode...
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November 30, 2023
Dia do Consumidor: Como Maximizar Resultados em Campanhas de E-commerce e Varejo
A primeira data comercial do ano...
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November 21, 2023
How ad Fraud Affects Brand Marketing
The ad fraud cost is estimated to reach US$44 billion.
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November 15, 2023
Ad fraud tripling: TrafficGuard
Australian organisations should step up their defences...
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November 9, 2023
Tecnologia Inibe Crime Digital e Fraude em Anúncios; Saaiba como Evitar os Golpes
A fraude de anúncios digitais tem sido um dos meios...
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November 7, 2023
Perth Based TrafficGuard Expands Leadership Team With Appointment Of Chief Product Officer Elie Shuggi
TrafficGuard, today announced the appointment of Elie Shuggi
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November 6, 2023
As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories
Singapore lifted its public anti-Covid protective measures..
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October 31, 2023
Bots Ladrões: Como Eles Roubam seu Orçamento de Marketing Digital
A fraude é um dos componentes do tráfego inválido...
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October 27, 2023
‘More Money Than Drugs:’ A Deep Dive Into Ad Fraud
The average ad fraudster makes $5-20 million dollars a year.
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October 20, 2023
The definitive guide to dominating mobile user acquisition in 2023
User acquisition plays a crucial role in the success of...
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October 17, 2023
Google's PMax: Without Real Transparency Ad Spend Could Be for Naught
The answer to every marketer's dream....
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October 12, 2023
TrafficGuard – fraud prevention for your digital advertising
TrafficGuard is fraud prevention for digital advertising...
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October 11, 2023
AdTech Experts Reveal Top Seasonal Marketing Trends and Strategies for APAC
Learn the best marketing strategies from industry experts...
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September 29, 2023
New Risks in YouTube Advertising: Managing Brand Safety in Affiliate Marketing
Kalen Bushe's thoughts on The Importance of Brand Safety
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September 21, 2023
Are AI Algorithms Breaching Data Privacy? How Organisations Can Protect Campaigns from Wrongful Data Collection
Mat Ratty's insights on AI's new risks and rewards...
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September 20, 2023
Google's Performance Max: A game-changer for marketers?
The answer to every marketer's dream...
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September 17, 2023
Google's Violating Its Own Invalid Traffic Policy at the Cost of Advertisers
The purpose of advertising is to influence behaviour...
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September 14, 2023
Four global adtech executives weigh in on how AI will transform the digital marketing landscape in 2024
Artificial Intelligence’s explosive growth in 2023...
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September 12, 2023
The Virtual Martech Summit 2020
The MarTech Summit has transitioned to the virtual world...
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September 7, 2023
TrafficGuard Pairs with RavenTrack to Tackle Fraud in Sports Betting
Perth-based digital ad verification and fraud prevention...
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September 7, 2023
TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack
Our Affiliate Protection Product offers full-funnel ad pr...
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September 6, 2023
Trafficguard Named Among the Best Click Fraud Protection Tools for PPC Marketers in 2022
TrafficGuard included in 'Best Tools for PPC Marketers 2022'
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September 6, 2023
TrafficGuard named Most Effective Anti-Fraud Solution at Effective Mobile Marketing Awards 2020
TrafficGuard named the Most Effective Anti-Fraud Solution
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September 6, 2023
TrafficGuard Scoops Tabcorp Digital Ad Measurement & Verification Work
Tabcorp has partnered with TrafficGuard for...
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September 6, 2023
TrafficGuard Raises $6.5 Million Via Strongly Supported Placement
Highlighting the importance of the fresh capital...
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August 29, 2023
Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings
Ad fraud in the hospitality industry is often overlooked...
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August 29, 2023
Mapping Marketers Next Moves in Tech's Privacy-focused Future
Tech’s push for a privacy-focused future impacts everyone...
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August 29, 2023
Opacity a key issue with the digital advertising industry
Lack of communication a problem with the adtech world
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August 23, 2023
Novo Semestre, é Tempo de Impulsionar Campanhas no Mercado de Educação
Como a época de rematrícula oferece oportunidades...
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August 17, 2023
Verify, Quantify, And Protect Advertising Budgets: Adding Anti-Fraud Strategies To Your Marketing Mix
In advertising, ignorance on a grand scale...
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August 16, 2023
Digital Analytics Products: How Organizations Choose Them
The emergence of digital analytics products...
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August 11, 2023
Go time for Adveritas’ Trafficguard After First Sale on Google Cloud Marketplace
Adveritas has just announced the first sale of its...
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August 10, 2023
Ad-vancing with AI: Interviewing Ad-Fraud Prevention Company TrafficGuard
Mat Ratty and TechNew 180 discuss Pmax challenges...
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August 8, 2023
Cyber Defence Magazine - AI And Ad Fraud: Growing Risks for Marketers Using Google’s AI-Based Advertising Campaigns
Mat Ratty discusses concerns relating to PMax's AI
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August 3, 2023
Ad Fraud and Machine Learning: Maximizing ROI by Minimizing Invalid Traffic
Ad fraud is becoming increasingly complex to detect...
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August 1, 2023
In order to beat ad fraud, prevention is the first, most important line of defense
Beat ad fraud with prevention...
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July 31, 2023
Covering Your Losses: How to Protect Your Mobile Marketing Campaigns from Fraud
Sportsbooks must stay ahead of the curve...
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July 31, 2023
Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots
Bots have been polluting the internet for years.
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July 24, 2023
It's Not Just Websites, GSP fraud infiltrates app ecosystem
Lack of transparency and opacity...
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July 17, 2023
TrafficGuard CEO Mathew Ratty Warns Digital Ad Fraud is Costing Billions, so what's the Solution?
The internet ad fraud has tripled this year...
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July 17, 2023
TrafficGuard Extends Ad Protection to Facebook Ads with latest product offering “TrafficGuard Social”
TrafficGuard Extends Ad Protection to Facebook Ads...
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July 17, 2023
TrafficGuard featured on cybernews!
We are proud of our comprehensive ad verification and fraud.
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July 10, 2023
Ad tech across APAC is a complex, fast-growing industry. What does its future hold?
Ad tech solutions help businesses cut through the clutter
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July 10, 2023
Artificial intelligence in advertising
What’s The Future Of AI In Advertising?
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July 6, 2023
Rampant advertising fraud in Southeast Asia – CNBC Indonesia
The state of ad fraud in Southeast Asia...
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July 5, 2023
5 Best PPC Software of 2023
Pay-Per-Click (PPC) advertising has become a vital...
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July 4, 2023
The NFL, Sports Betting and Invalid Traffic
Score more depositing customers by beating the bots...
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June 27, 2023
COVID-19 makes the problem of ad fraud more complex for retailers
Online advertising is critical to success post-COVID...
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June 27, 2023
Five Tools that Make my Work Easier
Mathew Ratty on the tools he uses to help boost his...
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June 26, 2023
Markets, Don't Just Rest on Your Laurels Because Google Cookie Wipeout is Delayed
Google delayed the deprecation of third-party cookies...
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June 22, 2023
Trafficguard Win Most Effective Anti-fraud Solution of 2021
TrafficGuard has won Mobile Marketing’s 2021 award...
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June 9, 2023
The promise of AI marketing: Is Google’s PMax living up to the hype?
Marketers' ideal solution?
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June 1, 2023
Tráfego Inválido nos Apps de Finanças, um Prejuízo de Bilhões
De olho em estratégias de mobile marketing e em ferramentas
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May 31, 2023
Machine learning for fraud prevention keeps TrafficGuard agile
Machine Learning has become essential...
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May 24, 2023
Golden quarter 2023: Top 5 challenges for e-commerce brands and how to overcome them
Brands can capitalize on this period...
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May 23, 2023
Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns
Affiliate marketing fraud can occur...
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May 16, 2023
Protecting Budgets and Growing Subscribers: Gaining a Competitive Edge with Refocused Fraud Prevention
A different type of fraud is also well embedded in...
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May 15, 2023
AI, transparency, and the rising threat of ad fraud in Google’s Performance Max
It’s not just invalid traffic that’s costing brands...
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May 15, 2023
Why Privacy-Enhancing Technologies Can Be the Future of Adtech?
Privacy breaches have become more common and...
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May 12, 2023
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
The 20-30% surge in ad fraud...
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May 12, 2023
The Fight Against Ad Fraud and Invalid traffic: Overcoming the Barriers to PPC Growth
When campaigns do not meet performance expectations...
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May 5, 2023
Beating ad fraud requires prevention, not hope for prosecution
Complacency is not an option...
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May 5, 2023
Boosting Subscribers and Maximizing Budgets: Why Your Cybersecurity Strategy Should Extend to Ad Fraud
Telcos concerned with cybersecurity and fraud...
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May 4, 2023
5 Dicas para Criar Uma Campanha de Mídia Paga de Sucesso
Conhecida como uma das principais estratégias...
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May 4, 2023
How marketers can protect their online ad dollars from fraud
COVID-19 has turned B2B marketing strategies outside-in.
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May 4, 2023
Navigating the pitfalls of AI-driven advertising
The limited granularity of reporting in PMax...
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April 24, 2023
How to Beat the Bots in Three Steps
Ad fraud is a problem that is bigger and more costly than...
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April 24, 2023
Why manually finding IP addresses for exclusion puts your business growth at risk
A guide to IP addresses...
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April 18, 2023
The hidden costs of mobile ad fraud
Some businesses treat the problem of ad fraud as a “tax”...
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April 17, 2023
Ad fraud taking over a quarter of brands’ budgets, warns TrafficGuard
Ad fraud affects Australian marketers...
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April 17, 2023
Betting on New Customers: Are Returning Users Damaging Sportsbooks’ CAC Strategies?
Transforming and optimising campaigns
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April 17, 2023
The New Year Shopping Surge: How Retailers Need to Tackle Click Fraud to Maximise App Downloads and Sales
Stay one step ahead of the fraudsters...
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May 27, 2024
The Winning Strategy: Your Playbook for Blocking Invalid Clicks in Sports Betting & iGaming
Every click on your Google PPC ads should be a strategic move...
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September 28, 2023
Unveiling Mobile Ad Fraud in EMEA: A Marketer's Handbook
Our expertly crafted handbook...
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September 1, 2023
Invalid Traffic and Performance Max: The dangers of black box algorithms
Download TrafficGuard’s ultimate guide on how invalid traffi
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August 18, 2023
When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?
From unravelling the complexities of invalid traffic...
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July 17, 2023
Are you Spending Money on Returning Customers that Already Paid their First Time Deposits?
97% of your branded keyword spend reaches...
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June 28, 2023
La Guía Definitiva Sobre el Fraude Publicitario Digital
Las previsiones de eMarketer muestran que...
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June 26, 2023
Invalid Traffic in the Mobile App Industry
Mobile apps are at a heightened risk as fraudsters...
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June 23, 2023
Mobile app marketing trends and events 2023
In the ever-evolving world of mobile app marketing...
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May 26, 2023
TrafficGuard's Click Frequency Rules and Shadow Campaigns for Sports Betting Operators
In the fiercely competitive world of sports betting...
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May 15, 2023
Guia Definitivo de Fraude em Anúncios Digitais
A América Latina se posicionará como região de crescimento.
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April 24, 2023
Five Ways you can Benefit from our Agency Partner Program
The digital marketing agency space is a crowded one, and...
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April 10, 2023
Invalid Traffic in the Education Sector
The significant impact of invalid traffic on the education sector...
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April 1, 2023
Schooling Up on Invalid Traffic in the Education Sector (Infographic)
Combatting invalid traffic for enhanced...
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March 2, 2023
How fraud is eating sports betting ad budgets, and how you can stop it
Learn more about ad fraud and sports betting...
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February 17, 2023
Sticky wicket: Why you should protect your app’s ad spend during the Indian Premier League
229 million people tuned in to the first week...
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February 14, 2023
How affiliate fraud is eating your ad budget, and how you can put a stop to it
Using affiliate advertising channels in your marketing mix?
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January 18, 2023
Cómo Combatir el Fraude Publicitario Digital en la Industria Financiera (Infográfico)
La industria financiera y la disputa por la mayor parte del mercado
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January 18, 2023
Como Combater a Fraude em Anúncios Digitais do Setor Financeiro (Infográfico)
A indústria financeira é extremamente competitiva.
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December 21, 2022
Ad fraud in the App Industry
The past decade has seen consumer spend skyrocket...
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July 21, 2022
A guide to securing a competitive edge for advertisers in the Financial Services
Arm yourself with the knowledge to fight ad fraud...
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June 23, 2022
Tackling Ad Fraud in the Finance Industry
Wherever marketing budget goes, invalid traffic follows...
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June 21, 2022
The Odds Don't Have to be Stacked Against You!
Tackling ad fraud in the Gaming Industry...
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May 27, 2022
A guide for telecommunications marketers looking to maximise campaign ROI
Upselling services? Every click has to count...
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March 15, 2022
Level Up Against Ad Fraud
What mobile gaming marketers can do to fight fraudsters...
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January 28, 2021
Ad fraud prevention buyer’s guide for performance marketers
Performance advertising is plagued by different tactics...
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February 23, 2020
Getting your advertising Ramadan ready: A guide to web and app usage over Ramadan
User behaviour changes that take over Ramadan...
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June 24, 2019
Complete Buyer’s Guide for Mobile App Ad Fraud Prevention
The impacts of fraud for mobile apps are significant and...
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June 5, 2019
Understanding machine learning for fraud prevention
Ad fraud is constantly evolving to avoid detection...
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May 7, 2019
Ad fraud prevention Buyer’s Guide for ad networks
Fraud prevention is not a tick box exercise...
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August 8, 2018
A New Approach to Addressing Ad Fraud
Mobile accounts for an increasing proportion of ad spend...
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