As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories

From the start of this week (Feb 13), Singapore lifted its public anti-Covid protective measures. As a result, vaccinated or not, travellers no longer need a negative pre-departure test, or flash their vaccination proof upon arrival, while unvaccinated short-term visitors are not mandated to invest in a travel insurance covering Covid. We can spare you the fine print, but a near-total scrapping of Covid measures is a massive milestone. It's one that implies the end of seasonal fluctuations, indicates stability, something that felt nervously impossible to achieve in the last three years.
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In decades to come, pictures and news from the pandemic will make for an otherworldly WTF trivia night: The apocalyptically barren cities (and subsequent rise of #ruinporn or the collective fascination for dilapidated sights), empty supermarket shelves, the hoarding of rice, pastas and toilet paper, the disturbing obsession with home baking, the overarching fear of the pandemic and fundamentally, of another human, the comfort in social alienation all feels like a dream to even write about.
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But before we finally put to bed our own memories of those crises years, it's time to pause and unmask the surreal moments which will be etched in memory for years to come. Marcomms leaders from the industry speak to Campaign with their take on what we just went through:

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Patricia Friejo
VP, Customer growth, TrafficGuard

The feeling of getting anxious watching TV shows of characters without masks! That was when Singapore had really double downed on masks with mandates, fines etc. My brain had been rewired with Covid fear during those early days of the lockdown. Who knew that a simple piece of cloth could become the ultimate accessory and save lives at the same time?

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