Pricing Tailored to Every Business Size

Invest in ad fraud protection that scales with your needs. Our flexible plans ensure you get the most out of your budget, unlocking more value with every click—no matter your growth stage.

Detection Plan

Spot ad fraud with detection-only insights
FREE
of your Google Ad Spend
Start Now
Sign up in seconds. 
No credit card required.
See all features
Up to 2.5k Ad Spend
1 domain included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection
Up to 2.5k Ad Spend
1 domain included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection

Protection Plan

Block fraud in
real-time.
2%
of your Google Ad Spend
Start Now
Sign up in seconds.
See all features
Unlimited Ad Spend
5 domains included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection
Unlimited Ad Spend
5 domains included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection

Enterprise Plan

Unlock enterprise-level ad fraud protection.
From 2%
of your Google Ad Spend
Request Pricing
Small investment,
huge returns.
See all features
Unlimited Ad Spend
Unlimited domains
Unlimited clicks
Unlimited users
Unlimited ad accounts
Real-time analytics
Automated fraud prevention
Dedicated support
Enterprise Dashboard
Added IP range exclusion capacity*
CPC Optimiser*
PMAX protection 🎉
Unlimited Ad Spend
Unlimited domains
Unlimited clicks
Unlimited users
Unlimited ad accounts
Real-time analytics
Automated fraud prevention
Dedicated support
Enterprise Dashboard
Added IP range exclusion capacity*
CPC Optimiser*
PMAX protection 🎉
*dependent on Google Ads Volume

Enterprise Plan

Reach out for pricing tailored to your app’s needs.
From $2,500/month
See all features
# of impressions, clicks, installs and events included (from 50M)
Automated fraud prevention
Impression & click-level protection
Real-time analytics
Event level verification
Misattribution prevention
Dedicated support
Agency and partner access
Customised MMP integration
Unlimited partner integrations
# of impressions, clicks, installs and events included (from 50M)
Automated fraud prevention
Impression & click-level protection
Real-time analytics
Event level verification
Misattribution prevention
Dedicated support
Agency and partner access
Customised MMP integration
Unlimited partner integrations

Enterprise Plan

Discover custom pricing designed for your affiliate network.
From $1,500/month
See all features
# of conversions included (from 10,000)
Automated fraud prevention
Real-time analytics
User journey analysis
Custom validation rules
Customised AMP integration
Instream prevention
Misattribution prevention
Dedicated support
# of conversions included (from 10,000)
Automated fraud prevention
Real-time analytics
User journey analysis
Custom validation rules
Customised AMP integration
Instream prevention
Misattribution prevention
Dedicated support

Enterprise Plan

Boost your social campaigns with advanced fraud prevention.
Available for clients already using another TrafficGuard product.
See all features
Automated fraud prevention
Real-time analytics
Cross-channel audience exclusions
Automated fraud prevention
Real-time analytics
Cross-channel audience exclusions

The Invalid Traffic Calculator

Take our quick IVT Calculator to uncover the hidden costs of invalid traffic in your campaigns. Answer a few questions and see how much budget you’re losing—and how much you could reinvest into acquiring real customers.

FAQs

How is TrafficGuard priced?

TrafficGuard's pricing varies by solution: the PPC solution is based on a percentage of your Google Ads spend, while Mobile App and Affiliate solutions are priced according to the number of events (clicks, installs, events, and conversions) monitored.

What are the payment options?

You can choose to pay monthly or opt for an upfront payment at a discounted rate. TrafficGuard is also available through Google Cloud, with 100% of the fees contributing to your Google Cloud committed spend.

What happens if I don’t use my full monthly allowance?

We’ll work closely with you to ensure your plan matches your ad fraud prevention needs, so you’re not paying for more than you use.

Can TrafficGuard support me if my monthly PPC spend is below the Enterprise threshold?

Absolutely. Invalid traffic is an issue for businesses of all sizes. We offer free invalid traffic detection for spends up to £2,500 and a flexible pay-as-you-go protection solution no matter your budget.

What if my monthly spend varies due to seasonality?

We understand that ad spend can fluctuate with seasonality and other factors. That’s why TrafficGuard offers tailored plans to fit your spending patterns, helping you avoid unnecessary overage charges and ensuring you’re covered when you need it most.

Ready to protect your ad spend?

Protect your campaigns from invalid traffic and see real returns. Start for free today or contact us to find the perfect plan for your business — big or small, we’ve got you covered.