eCommerce Ad Fraud Prevention

Boost Sales by Eliminating Bot Clicks

Go beyond basic bot detection. TrafficGuard identifies and eliminates low-intent traffic, so you can focus on acquiring high-value customers who are ready to buy.

ROAS Optimisation

Complement Google's automated bidding by recognising and controlling for high-intent repeat buyers, preventing overspending while maximising overall campaign effectiveness.

Protect profits effortlessly

Protect your brand and your profits. TrafficGuard blocks competitor price scraping, manages active buyers by limiting ad frequency for already-engaged customers, and optimises bids.

Real-time buyer-level data

Understand where your budget goes with advanced analytics. See how many active buyers click your ads, which ones, and when—helping you enhance results and cut costs.

Product I Search

Drive More Sales with TrafficGuard for Search

Ensure every click on your search ads comes from real, engaged customers. TrafficGuard filters out invalid traffic, including bots, and provides real-time buyer-level data. With bid adjustments for engaged buyers, you can reduce costs and redirect savings to acquire new customers, boosting profitability.

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20%

of ad budget reinvested by identifying and blocking invalid clicks, bots, and repeated clicks, driving incremental growth opportunities.

Real-time Detection of Non-incremental Traffic

TrafficGuard redirects hugely engaged customers using branded search terms to lower-bid campaigns after set clicks, keeping your brand visible while reducing wasted spend

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ROAS Optimisation with User Journey Analysis

Track individual user journeys to identify repeat buyers and their engagement patterns. Customise click frequency control and use Shadow campaigns to route highly engaged customers to lower-bid campaigns.

Combat Competitive Price Scraping

Protect your pricing data by detecting and blocking competitor bots that scrape your prices, preventing undercutting and loss of market share.

Target High-Intent Shoppers

TrafficGuard filters duplicate GCLIDs and repeat clicks, eliminating non-incremental interactions to ensure your budget reaches high-value customers and protects CAC.

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Product I PMax

Unlock the Full Potential of Performance Max

Take control of your Performance Max campaigns with TrafficGuard. Gain granular insights and optimise ad spend by filtering out invalid traffic, including bots. Ensure every click drives genuine customer engagement, with real-time buyer-level data to maximise conversions and reinvest savings into acquiring new shoppers.

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5X ROI

increase in conversions ensuring your Pmax campaigns reach genuinely interested users

Transparent Channel Breakdown

Illuminate the “black box” of PMax and understand exactly where your budget is going. TrafficGuard offers a unique channel breakdown of clicks, conversions, and invalid traffic, helping you optimise spend across each Pmax channel.

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Custom Audiences for Advanced Targeting

Build and optimise custom audiences, excluding negative signals from PMax’s learning process from low-value and invalid traffic to optimise AI performance and drive better results.

What to expect during the audit period?

Integration

Invalid Traffic Audit

(2 weeks)

Check-in

The Results

More information >

Must-read content for eCommerce marketers

Expert resources crafted by our in-house eCommerce specialists. Discover the most pressing threats draining your ad budget, key trends shaping the industry, and actionable tips to optimise your eCommerce marketing strategy.