eCommerce Ad Fraud Prevention

Maximise Sales by Engaging New Buyers, Not Bots

Don’t just detect invalid traffic—stop budget waste at the source. TrafficGuard removes bot clicks, price scrapers, and low-intent users so your budget fuels real conversions.

Optimise tROAS & Prevent Budget Cannibalisation

Google’s automated bidding can pull in already-engaged buyers, inflating CPAs and distorting LTV:CAC. TrafficGuard ensures your spend goes toward new high-value customers, improving overall efficiency.

Protect Profits from Competitor Scraping & Low-Intent Clicks

Block price scraping bots from competitor ISPs and limit ad frequency for already engaged users, preventing wasted spend while maintaining visibility.

Real-Time Buyer-Level Insights for Smarter Spend

See exactly who clicks, converts, and engages. TrafficGuard’s advanced analytics help you cut wasted spend and reinvest in users who drive real revenue.

Product I Search

Drive More Sales with TrafficGuard for Search

Ensure every search ad click comes from genuine customers—not bots or repeat visitors. TrafficGuard filters invalid traffic in real-time, optimises bids, and provides buyer-level insights to increase profitability.

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20%

of ad budget reinvested by blocking bots, repeat clicks, and invalid interactions—driving real revenue growth.

Real-time Detection of Non-incremental Traffic

Prevent Google from wasting ad spend on repeat buyers by redirecting them to lower-bid campaigns after a set number of clicks.

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tROAS Optimisation with User Journey Analysis

Track individual buyer journeys to customise click frequency control and use Shadow campaigns for engaged customers—maximising conversions while reducing CPA.

Combat Competitive Price Scraping

Protect your pricing data from competitors by detecting and blocking bot-driven price scraping, safeguarding profit margins and market share.

Target High-Intent Shoppers

Filter duplicate GCLIDs and repeat clicks to ensure your budget reaches only valuable buyers—protecting customer acquisition costs.

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Product I PMax

Unlock the Full Potential of Performance Max

TrafficGuard eliminates invalid traffic from PMax campaigns, giving you granular insights and ensuring every click drives real customer engagement.

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5X ROI

increase in conversions ensuring your Pmax campaigns reach genuinely interested users

Transparent Channel Breakdown

Eliminate the “black box” of PMax. See exactly where your budget is going—TrafficGuard provides a unique channel breakdown of clicks, conversions, and invalid traffic so you can optimise spend.

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Custom Audiences for Advanced Targeting

Refine your custom audiences by excluding low-value traffic from Google’s learning process—optimising AI performance and increasing high-intent conversions.

Data Collection Filter for Privacy Compliance

Maintain data privacy compliance by filtering unintentional and unwanted traffic—essential for campaigns with stricter privacy regulations.

Reinvestment of Reclaimed Budget for Growth

By blocking invalid clicks, you reinvest savings into acquiring high-converting customers, boosting profitability for your eCommerce business.

What to expect during the audit period?

Integration

Invalid Traffic Audit

(2 weeks)

Check-in

The Results

More Information

Must-read content for eCommerce marketers

Expert resources crafted by our in-house eCommerce specialists. Discover the most pressing threats draining your ad budget, key trends shaping the industry, and actionable tips to optimise your eCommerce marketing strategy.