Product I TrafficGuard for Performance Max

Maximise Your Performance Max Campaigns

Open the Black Box, Prevent Fraud, and Maximise Results

TrafficGuard protects your Performance Max campaigns from rising fraud by detecting and blocking invalid traffic in real time. By shielding your ad spend from deceptive activity, it lets you focus on real results. Scalable and reliable, TrafficGuard enhances performance and profitability across industries.

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Maximise Your Campaign Impact

Stop wasting ad spend on fraudulent traffic and invalid clicks. With TrafficGuard, you can protect your budget from rising fraud, ensuring it's spent on engaging real users. Drive stronger results, enhance performance, and achieve more impactful ROI.

Advanced Audience Targeting

Optimise Google's algorithms with negative audience targeting to exclude fraud and invalid traffic. Enhance precision, combat sophisticated fraud tactics, and drive better outcomes while protecting your ad spend.

Retargeting Efficiency and Compliance

TrafficGuard’s Data Collection Filter ensures invalid traffic is never stored or retargeted, saving costs while refining your audience. Focus your retargeting efforts on genuine users to achieve better results with less waste.

Gain Control and Transparency

Unlock full visibility with advanced analytics. Break free from the ‘black box’ by tracking budget allocation and performance by channel at a granular level, enabling data-driven decisions to optimise results and reduce inefficiencies.

Product I Performance Max

TrafficGuard for Google Ads Performance Max automatically detects and blocks invalid traffic, safeguarding your ad budget from rising fraud. By breaking open the black box of Google’s advertising ecosystem, we deliver transparency and insights, ensuring your campaigns are protected, performance is optimised, and your business scales with measurable results.

Up to 20%

of PMAX ad spend recovered from invalid traffic.

Transparent Reporting

TrafficGuard provides deep insights beyond Google’s metrics, revealing spend breakdowns, impressions, clicks, and conversions. Illuminate the ‘black box’ of Performance Max, optimise campaigns with ROI insights, and collaborate with your Google Account Manager for data-driven improvements.

Advanced Fraud Prevention

Leverage real-time protection to block invalid clicks, bots, and fraudulent activity as it happens. Ensure your ad budget is focused on reaching genuine users and driving real results.

Negative Audience Targeting

Optimise Google’s algorithms with negative audience targeting to exclude invalid traffic. By using IP Exclusions at the account level, we ensure your spend is redirected to high-quality audiences, boosting search campaigns, ad performance and ROI.

Smart Data Collection

TrafficGuard’s Data Collection Filter stops invalid traffic from being stored or retargeted. Save costs, stay compliant with data protection laws, and focus your efforts on genuine users.

Unlock the Full Potential of Performance Max

Master Performance Max campaigns with insights into invalid traffic and Google’s opaque algorithms.

Discover how to optimise your campaigns and protect your ad spend from invalid traffic with our expert guide. Learn how TrafficGuard brings transparency and control to Google’s most opaque algorithm.

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