Don't let bots take your travel advertising budget for a ride
The travel industry has a $127 billion ad fraud problem. Bots and bad actors are draining ad budgets and contributing to a performance-killing rise in invalid advertising traffic.
First-class results with TrafficGuard
TrafficGuard fully protects you against the most common threats facing travel advertising budgets, like invalid app installs and loyalty programme scams. With clean, valid traffic, you can enjoy increased conversions and an optimised ad spend. Travel and tourism advertisers are impacted by ad fraud at higher rates than most industries - but why? Some of the factors contributing to the industry’s particular vulnerability include:
Use of Third-Party Online Travel Agencies (OTAs):
The travel industry has a multitude of authorised and unauthorised third-party OTAs that scrape data from airlines and hotel databases. These OTAs sell data on behalf of airlines and rentals, creating opportunities for bots to exploit and generate invalid traffic.
High-Value Loyalty Programmes:
Bad bots target loyalty programmes to conduct account takeover attacks, steal points or miles, and engage in fraudulent redemptions. The value associated with loyalty programmes makes them an appealing target for bad bot activity.
App Usage and Mobile Experiences:
Many travel vendors rely on apps and mobile experiences to engage with their target customers. However, this reliance on app installations makes them more vulnerable to receiving low-quality traffic and misattributed downloads, leading to skewed analytics and ineffective advertising costs.
Reduce customer acquisition costs of mobile app marketing
Reduce CPA and boost conversions across your PPC campaigns
Protect affiliate spend and get eyes on the data driven by third-party sites
Use TrafficGuard as part of your travel marketing strategy and watch your performance fly high!
Insights for travel marketers from our CEO
In this presentation at the Mumbrella Travel Marketing Summit, CEO and Co-founder of TrafficGuard, Mathew Ratty, addresses the critical issue of ad fraud in the travel industry.
Gold members upgrading their campaigns with TrafficGuard
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Multichannel protection
PPC
Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach a wider audience.
Mobile App
Protect your user acquisition efforts and ensure only verified users download and further interact with your app.
Affiliate
Boost return on affiliate ad spend and get eyes on your third party data.
Stamps of approval for our travel industry solutions
Must-read content for travel marketers
Expert resources crafted by our travel and tourism specialists. Learn about the biggest threats facing budgets, trends across the industry, and helpful tips to develop your travel marketing strategy.
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
Ready  for takeoff?
Start protecting your ad spend from bonus abuse and returning users today with award-winning sport betting traffic protection from TrafficGuard.
