A New Approach To Addressing Ad Fraud

Instructions

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As mobile accounts for an increasing proportion of digital ad spend, mobile channels have become more compelling to the perpetrators of mobile ad fraud. Juniper Research estimates that in 2017, digital advertisers lost $39 million per day to fraudulent activities.

As well as the wasted media spend, mobile ad fraud can impact businesses in a variety of other ways. While there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult.

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