Rappi's mission to fight ad fraud with TrafficGuard
High-growth super apps like Rappi face many challenges, with ad fraud being a significant one that impacts their business in various ways. For a comprehensive solution to this pervasive issue, Rappi turned to TrafficGuard.
After evaluating multiple vendors, TrafficGuard's real-time ad fraud prevention emerged as the most suitable solution for Rappi's needs. Our system's real-time capability to detect and deter fraudulent activities offered Rappi the comprehensive protection they sought.
The results have been compelling. Since adopting TrafficGuard, Rappi has seen a notable increase in Return on Ad Spend (ROAS). The insights provided by our system have enabled Rappi to optimise their campaigns faster, attracting higher-quality app users and driving business growth.
The partnership between Rappi and TrafficGuard demonstrates the tangible benefits of a robust ad fraud prevention strategy. Our mission to fight ad fraud continues, and we're proud to stand alongside Rappi in their journey.
Subscribe
Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.