Boost First-Time Depositors: Cut CAC by Blocking Invalid Traffic

In the highly competitive sports betting industry, maximising customer acquisition cost (CAC) to lifetime value (LTV) is crucial. Invalid traffic silently drains budgets, hurting your marketing performance.

As sportsbooks ramp up brand efforts through sports events and influencers, returning user traffic has surged. It's becoming harder to separate genuine growth from inflated CPAs, especially with sophisticated bots and repeat customers clicking on ads.

To stay ahead, you must focus on real user engagement and ensure your ad spend targets first-time depositors—improving your CAC to LTV ratios.Join TrafficGuard and iGB to learn how to:

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1. Combat the top budget-draining threats in sports betting.
2. Use benchmark data to understand invalid traffic in the industry.
3. Stop navigational traffic from wasting your budget.
4. Grow your first-time depositor base through smarter digital marketing.
5. Align your branded search campaigns with your overall strategy.

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