TrafficGuard supports Singapore Gov’s ‘Businesses Go Digital’ campaign

TrafficGuard is delighted to be helping the Singapore government provide solutions to SMEs in times of need.

As part of their Businesses Go Digital! campaign, Singapore’s Infocomm Media Development Authority (IMDA) has curated a list of services, grants and training to help small and medium businesses embrace digital media as a way to navigate the challenges posed by the COVID-19 pandemic. TrafficGuard is featured amongst other innovative solutions that can help businesses as they navigate today’s challenges.

With lockdowns and restrictions making it harder for businesses to access their future customers, many are relying on digital advertising as a new and potentially singular source of new business. For those businesses, the effectiveness of their digital advertising will determine whether they survive this crisis. This makes it more important than ever to stop fraud wasting ad spend and make every dollar count.

In order to support businesses as they embrace digitisation (as encouraged by IMDA), TrafficGuard has launched free PPC protection to help businesses get the transparency they need to make sure their ad spend results in real, human engagement.

TrafficGuard’s free PPC protection is available globally to all businesses, monitoring up to $2.5k of Google Ads spend per month. As a demonstration of our commitment to building a stronger digital advertising ecosystem, we have decided our free solution is here to stay. We believe that if every business has the tools to protect their own ad spend from fraud, the cumulative effect is a strengthened industry and less funds flowing through to the perpetrators of ad fraud.

For larger advertisers, or those looking for automated fraud prevention, TrafficGuard’s ProtectPro PPC plan is now pay-as-you-go at 1% of Google Ads spend. Pay-as-you-go pricing gives these businesses more flexibility by ensuring they only pay for the service they use – not a minimum bundle, or a package they forgot to downgrade or pause. Just ultimate flexibility.