Understanding Machine Learning in Ad Fraud Prevention

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Ad fraud is constantly evolving to avoid detection. As the tricks and schemes of the last 20 years become less successful for fraudsters, it is likely we will be seeing more new types of fraud as perpetrators adapt and evolve.

To stop new fraud tactics, or zero day fraud, and stop the flow of money to fraudsters, a more proactive approach is required. That is where machine learning comes in.

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