Ad Fraud Prevention; A Guide For Marketers

Instructions

If you intend to use this component with Finsweet's Table of Contents attributes follow these steps:

Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.

Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads.

This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements in all of your advertising and marketing efforts. From time-consuming invoice reconciliation to restricted campaign optimisation, the often forgotten impacts of fraud are just as detrimental to the success of your performance advertising as the ad spend it consumes. Understanding and addressing all of the costs, outlined in this guide, will empower you to save media spend and protect your future growth and revenue potential.

Arm yourself with the knowledge to effectively fight fraud and drive your performance advertising!

‍