Resources

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.

When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.

As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.

Attracting new customers isn’t just important—it’s essential.

Grasp the distinction between headless browsers and normal browsers...

These returning users are unwittingly eating away at advertising budgets.

Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.

The experts at TrafficGuard have curated the IVT FAQ...

Aaron Chambers lets you in on all the PMax secrets...

Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.

As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.

Check out our comprehensive guide on Google's Performance Max

Just starting out on your Google Ads journey? Learn why GCLID is important.

Gain insights from the top agency marketers in the industry

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.

Another big year of sporting events...

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.

Explore why Latin America is the rising star in sports betting.

Introducing André, our Head of Technology and Engineering...

Competitors clicking on ads, bot traffic and click farms...

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 

Sports betting and gaming companies face the same issue...

The USA has one of the fastest growing sports betting markets, here's the state of play...

Unmasking, understanding and the challenges of bots...

Things are really heating up!

How big is the sports betting market in one of the world's fastest growing regions?

Important figures from the Latin American sports betting market

The industry experts that should be on your radar

Hints and tips from across the pond...

How is AI impacting the advertising industry?

Cross the final hurdle first with these advertising tactics

The sports betting metrics you should be tracking for succes

In the high-octane world of sports betting, a digital revolu

Proactive defence against all types of IVT

Strategies guaranteed to boost your acquisition efforts

Creating successful Performance Max (PMax) campaigns...

The impact of Invalid Traffic...

The integrity of online marketing efforts...

The inadvertent drain on ad budgets...

Make game-changing optimisations using valuable insights

Recent revelations that Google’s Performance Max AI ...

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...

The truth is that PMax comes with a set of...

In times of global economic turbulence, you’d think the...

In the fast-paced, highly-competitive world of iGambling...

Encompassing Black Friday, Cyber Monday, the run up to...

With cost of living increases and the threat of a...

The amount of money in play across online and in-person...

As of the end of 2022, Performance Max (or PMax) campaigns..

Maximise reach, drive conversions. It’s the end goal of...

PPC optimisation is crucial to achieving...

User acquisition is a crucial aspect of any successful app..

The stats you need to know...

Wondering how the release of GA4 will affect the way you...

Using a mobile measurement partner for your app install...

Take your campaigns to the next level with TrafficGuard

As the digital landscape grows, so does the target for fraud

How ad fraud affects higher marketing budgets...

Existem diversas maneiras de avaliar o sucesso...

Use TrafficGuard’s verification rules to optimise campaigns.

A medida que aumentan los presupuestos publicitarios...

Las empresas de juegos y apuestas deportivas...

Ramadan has always been a key calendar moment for brands...

Affiliate marketing is an incredibly popular channel amon...

Ad fraud is just one piece of the PPC pie, so while protec..

Digital ad fraud is now a 100 billion US dollar drag on b...

Se estima que para 2023, el fraude publicitario digital...

A indústria financeira é extremamente competitiva...

La industria financiera es extremadamente competitiva...

Los profesionales del marketing digital necesitan toda...

Estima-se que em 2023 a fraude em anúncios digitais, em...

Las tiendas de aplicaciones de Apple y Android ofrecen...

El panorama de los servicios financieros ha cambiado...

Os profissionais de marketing digital precisam de tecnologia

O segmento de serviços financeiros mudou drasticamente...

PPC, or pay-per-click advertising, has been around for...

Ad fraud is hampering apps’ scaling efforts...

Did you know that only one app achieved more than $100m...

We’ve spoken at length at how amazing TrafficGuard is...

The more organised among us are already starting to plan...

Social media. Every business uses it, but few use it well.

Keep these six tips in mind when you’re planning...

With the news that fraudsters are set to steal over $100b...

From holiday shopping sprees and Black Friday madness...

The financial services landscape has changed dramatically...

Over half of all internet traffic is generated by bots...

Between GDPR, Apple's privacy changes, and now Google...

The ad fraud prevention landscape is saturated with legacy..

As ad budgets balloon, betting businesses can’t afford to...

Every SaaS platform needs to prove its value...

Stopping invalid traffic in PPC campaigns can create...

We’re up against a stealthy opponent, but with increasing...

Proactively Stopping Click and Ad Fraud to Maximise ROI

The fight is real, and it’s draining your budget...

AI is transforming digital marketing, but at what cost?

Mobile technology continues to reshape the sports betting world

A considerable shift in the sports betting industry.

A boom in the online gaming market...

The relentless rise of invalid traffic and ad fraud

Highlighting why sportsbooks must prioritise ad fraud prevention...

From bidding wars to dirty traffic...

Fraudsters now have their sights set on iGaming...

The promise of high click returns for advertisers...

Fraudsters follow the money...

In an era where the stakes are high...

Invalid traffic impact on the US sportsbook market...

Exposing the industry to significant fraudulent activities...

advertising on digital channels and not worried about the efficacy of your spend?

Companies were found to have purchased ad space...

Too many sportsbooks are wasting their marketing dollars...

How sportsbooks must create competitive advantages...

Inclusive marketing is more than simply a passing fad...

TrafficGuard, has revealed in its whitepaper...

Companies take a stand against ad fraud...

Ad fraud has always been an issue for marketers...

Essential ingredients for a powerful brand...

LinkedIn data has revealed that women are...

Especialistas entrevistados pelo Metrópoles...

Amid the seasonal rush, brands are at risk of scams & fraud.

The banking and financial services sector...

Veja como investir em tecnologias como IA e ML pode...

A primeira data comercial do ano...

The ad fraud cost is estimated to reach US$44 billion.

Australian organisations should step up their defences...

A fraude de anúncios digitais tem sido um dos meios...

TrafficGuard, today announced the appointment of Elie Shuggi

Singapore lifted its public anti-Covid protective measures..

A fraude é um dos componentes do tráfego inválido...

The average ad fraudster makes $5-20 million dollars a year.

User acquisition plays a crucial role in the success of...

The answer to every marketer's dream....

TrafficGuard is fraud prevention for digital advertising...

Learn the best marketing strategies from industry experts...

Kalen Bushe's thoughts on The Importance of Brand Safety

Mat Ratty's insights on AI's new risks and rewards...

The answer to every marketer's dream...

The purpose of advertising is to influence behaviour...

Artificial Intelligence’s explosive growth in 2023...

The MarTech Summit has transitioned to the virtual world...

Perth-based digital ad verification and fraud prevention...

Our Affiliate Protection Product offers full-funnel ad pr...

TrafficGuard included in 'Best Tools for PPC Marketers 2022'

TrafficGuard named the Most Effective Anti-Fraud Solution

Tabcorp has partnered with TrafficGuard for...

Highlighting the importance of the fresh capital...

Ad fraud in the hospitality industry is often overlooked...

Tech’s push for a privacy-focused future impacts everyone...

Lack of communication a problem with the adtech world

Como a época de rematrícula oferece oportunidades...

In advertising, ignorance on a grand scale...

The emergence of digital analytics products...

Adveritas has just announced the first sale of its...

Mat Ratty and TechNew 180 discuss Pmax challenges...

Mat Ratty discusses concerns relating to PMax's AI

Ad fraud is becoming increasingly complex to detect...

Beat ad fraud with prevention...

Sportsbooks must stay ahead of the curve...

Bots have been polluting the internet for years.

Lack of transparency and opacity...

The adverse impacts of ad fraud...

The internet ad fraud has tripled this year...

TrafficGuard Extends Ad Protection to Facebook Ads...

We are proud of our comprehensive ad verification and fraud.

Ad tech solutions help businesses cut through the clutter

What’s The Future Of AI In Advertising?

The state of ad fraud in Southeast Asia...

Pay-Per-Click (PPC) advertising has become a vital...

Score more depositing customers by beating the bots...

Online advertising is critical to success post-COVID...

Mathew Ratty on the tools he uses to help boost his...

Google delayed the deprecation of third-party cookies...

TrafficGuard has won Mobile Marketing’s 2021 award...

Marketers' ideal solution?

De olho em estratégias de mobile marketing e em ferramentas

Machine Learning has become essential...

Brands can capitalize on this period...

Affiliate marketing fraud can occur...

A different type of fraud is also well embedded in...

It’s not just invalid traffic that’s costing brands...

Privacy breaches have become more common and...

The 20-30% surge in ad fraud...

When campaigns do not meet performance expectations...

Complacency is not an option...

Telcos concerned with cybersecurity and fraud...

Conhecida como uma das principais estratégias...

COVID-19 has turned B2B marketing strategies outside-in.

The limited granularity of reporting in PMax...

Ad fraud is a problem that is bigger and more costly than...

A guide to IP addresses...

Some businesses treat the problem of ad fraud as a “tax”...

Ad fraud affects Australian marketers...

Transforming and optimising campaigns

Stay one step ahead of the fraudsters...

Every click on your Google PPC ads should be a strategic move...

Our expertly crafted handbook...

Download TrafficGuard’s ultimate guide on how invalid traffi

From unravelling the complexities of invalid traffic...

97% of your branded keyword spend reaches...

Las previsiones de eMarketer muestran que...

Mobile apps are at a heightened risk as fraudsters...

In the ever-evolving world of mobile app marketing...

In the fiercely competitive world of sports betting...

With increasing budgets and spending...

A América Latina se posicionará como região de crescimento.

The digital marketing agency space is a crowded one, and...

The significant impact of invalid traffic on the education sector...

Combatting invalid traffic for enhanced...

Learn more about ad fraud and sports betting...

229 million people tuned in to the first week...

Using affiliate advertising channels in your marketing mix?

La industria financiera y la disputa por la mayor parte del mercado

A indústria financeira é extremamente competitiva.

The past decade has seen consumer spend skyrocket...

Arm yourself with the knowledge to fight ad fraud...

Wherever marketing budget goes, invalid traffic follows...

Tackling ad fraud in the Gaming Industry...

Upselling services? Every click has to count...

What mobile gaming marketers can do to fight fraudsters...

Performance advertising is plagued by different tactics...

User behaviour changes that take over Ramadan...

The impacts of fraud for mobile apps are significant and...

Ad fraud is constantly evolving to avoid detection...

Fraud prevention is not a tick box exercise...

Mobile accounts for an increasing proportion of ad spend...