TrafficGuard Welcomes Elie Shuggi as New Chief Product Officer

Singapore – Digital ad verification and fraud prevention platform Trafficguard has appointed Elie Shuggi as its new chief product officer. He will be responsible for scaling the company’s product offerings and supporting its growth globally.

Elie brings over 20 years of experience leading global products in major Fortune 500 companies across banking, insurance, and e-commerce. This appointment comes just weeks after the company announced an AU$3m funding raise to support its growing roster of global blue chip clients such as entertainment giant Disney, online travel leader Lux Escapes, and sports betting businesses such as William Hill and Better Collective.

In his new role, Shuggi will be in charge of growing TrafficGuard’s organisational and product capabilities including advancing a ‘Self Serve’ product designed for SMEs, and a social product, focussing on the rampant ad fraud problem impacting social platforms such as Instagram, Facebook, and Twitter.

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