TrafficGuard for Performance Max
Stop Click Fraud, Maximise Your Google Performance Max Results
Click fraud and invalid traffic drain your PMax budget and distort campaign insights. TrafficGuard’s real-time protection ensures every dollar drives genuine conversions. Discover how to safeguard your ad spend and boost campaign performance.
Why Smart Marketers Choose TrafficGuard For Performance Max Protection?
Block Click Fraud to Maximise Campaign Results
Exclude Invalid Traffic with Smarter Targeting
Retarget Only Genuine Users
Unlock Actionable Insights with Enhanced PMax Reporting
Features Overview | Performance Max
Prevent Click Fraud Across PMax With These Essential Tools
Instant Cross-Channel Fraud Blocking
Invalid traffic, like bots or ineligible users, wastes 14% of ad spend across Search, YouTube, and Display. TrafficGuard’s AI halts it in milliseconds, safeguarding every PMax channel.
Precision Negative Exclusions
Undesirable audiences, such as minors or low-value users, drain your budget. TrafficGuard’s IP and signal exclusions sharpen Google’s AI to target high-intent audiences, boosting conversions.
Fraud-Focused Reporting
Google’s reports miss hidden fraud. TrafficGuard’s analytics reveal click sources and invalid traffic patterns, empowering you to optimise campaigns with confidence.
Compliance-Driven Data Protection
Invalid audiences, like minors, clutter remarketing and risk GDPR/CCPA fines. TrafficGuard’s filtering blocks unsuitable data upfront, ensuring compliance and precise remarketing.
Key Feature | Performance Max
Predictive Analytics for Optimised PMax Results
Invalid traffic, including bots and ineligible audiences like minors, disrupts Google’s AI, harming campaign efficiency. TrafficGuard’s advanced analytics deliver real-time, predictive IVT insights, pinpointing threats across PMax channels and guiding smarter budget allocation. Harness actionable data to fine-tune campaigns, reduce wasted spend, and drive superior conversions with confidence.
Get More from Google Ads Performance Max
Understand Click Fraud in Performance Max Campaigns — And How to Beat It
This expert guide shows how to protect your ad spend from click fraud and invalid traffic in Performance Max. Learn how TrafficGuard reveals what Google hides — giving you full transparency and control.
Protect Your Google Campaigns With TrafficGuard
Choose Plan
We have multiple plans to meet your needs.
Explore Our Plans Details
Unlock Your Protection
TrafficGuard have different plans for different needs, choose the one that fits you best
In-depth Audit
Timeline of getting your site’s in-depth audit results.
What To Expect During the Audit Period?
How To Set Up
Simple steps to set up tracking. Enjoy our full funnel solution for your pmax campaigns.
How to set up tracking?
Recommended Resources
Stay up to date with TrafficGuard's latest resources on click fraud protection for marketers.
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Winning at Protecting Your Digital Ad Spend
FAQs of TrafficGuard Performance Max
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Yes. Despite being automated, Performance Max isn’t immune to invalid traffic. In fact, the lack of transparency makes it harder to spot. Our data shows that up to 20% of ad spend in PMax is wasted on bots, click farms, and returning users, costing you performance and budget.
Google has built-in filters, but they’re limited. They operate post-click and don’t catch more sophisticated fraud patterns. Plus, you get little to no visibility into what’s being blocked, leaving gaps in protection and performance data.
TrafficGuard blocks invalid traffic in real time, before the click reaches your budget. It also improves audience targeting by excluding bad actors at the source, so you only retarget genuine users, improving ROAS, conversion rates, and campaign efficiency.
No. It complements Google’s automation. By removing invalid data from the mix, Smart Bidding learns from cleaner signals, leading to more accurate targeting and better optimisation over time.
Absolutely. TrafficGuard gives you full transparency, click source, reason for blocking, traffic patterns, and impact on performance. You get the insights Google doesn’t show, so you can make data-backed decisions with confidence.
Yes. Invalid clicks and fake engagements can distort Performance Max audience signals, making Google’s automation target the wrong users. When bots or repeat users are treated as genuine conversions, your campaign ends up optimising for fake intent. TrafficGuard ensures your audience data stays clean, so Smart Bidding and targeting remain accurate.
Yes. TrafficGuard protects PMax campaigns across all your Google Ads accounts and markets. Whether you run regional campaigns in the UK, US, or APAC, TrafficGuard analyses every click in real time to detect localised fraud patterns and prevent wasted spend globally.
Ready To Protect Your Ad Spend?
