Proactively Stopping Click and Ad Fraud to Maximise ROI

Matt Sutton, CRO at TrafficGuard recently spoke at The Virtual MarTech APAC Summit about how marketers today can verify advertising engagement and proactively block invalid traffic from infiltrating your search campaigns.

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Invalid Traffic and Ad Fraud's Scale and Impact.

The digital advertising market today is worth about $455 billion dollars, according to eMarketer.

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Types of Invalid Traffic

There are two types of invalid traffic, namely 'General Invalid Traffic' and 'Sophisticated Invalid Traffic'.

• General Invalid Traffic can be identified through routine means of filtration.
• Sophisticated Invalid Traffic

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Ad Fraud and Invalid Traffic in Asia

There are two types of invalid traffic, namely 'General Invalid Traffic' and 'Sophisticated In

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