Maximise Your Google Ads Performance

Google provides some protection against click fraud and advertising fraud, but its main goal is delivering impressions and clicks, not verifying intent. While Google’s systems block basic patterns, more advanced types of click fraud such as automated bots, repeat users, or coordinated fraudulent activity often go undetected.

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Because Google offers limited transparency into what it blocks, advertisers struggle to see the full extent of invalid clicks on their campaigns. TrafficGuard fills this gap with real-time monitoring, complete visibility, and precise click fraud prevention built specifically for Google Ads.


Not at all. TrafficGuard integrates natively with Google Ads and operates in real time. It does not interfere with bidding or delivery. Instead, it automatically blocks invalid activity before it drains your budget.

By detecting and preventing click fraud, your campaigns reach genuine users without delay, keeping performance smooth, improving conversion quality, and protecting your PPC investment.



Both. Click fraud protection does more than stop waste; it enhances performance by ensuring your ad budget is spent on real users who can convert.


By cutting out invalid traffic and fake clicks, your campaign data becomes cleaner and more reliable. This helps Smart Bidding and other automated systems optimise more accurately, often resulting in lower cost-per-acquisition (CPA), higher conversion rates, and stronger PPC campaign performance metrics.


Yes. TrafficGuard gives you complete transparency into every blocked click. You can view the source, reason for blocking, IP data, and traffic behaviour patterns in your dashboard.


Unlike Google’s limited invalid click reports, TrafficGuard acts as an advanced click fraud detection tool that identifies and filters fraudulent activity before it affects your spend. This level of insight allows you to refine targeting, reduce risk, and protect future campaigns.


Absolutely. If your monthly ad spend is under $2,500, you can start with our free detection tier to see how much invalid traffic affects your Google Ads campaigns. For enterprise advertisers, we offer a detailed click fraud audit that highlights your exposure to fraudulent activity and shows how much wasted spend can be recovered.
Getting started is simple. Connect your account, run the audit, and view click fraud detection results in real time.


Click fraud disrupts the automated systems that monitor and optimise PPC campaigns. When bots or non-genuine users click your ads, Smart Bidding interprets it as genuine interest, inflating CPCs and directing spend towards low-value traffic.


TrafficGuard filters invalid clicks before they enter your data, keeping your performance metrics accurate so Smart Bidding can optimise towards genuine users and real conversions.


Yes. Even smaller advertisers are affected by invalid clicks and suspicious activity, especially in competitive local markets where CPCs are high. Each fraudulent click wastes budget and reduces visibility to real customers.

By using click fraud protection tools like TrafficGuard, small businesses can ensure every pound is spent reaching genuine prospects instead of bots or fake users. Our solution scales with your budget, making it equally effective for SMEs and large enterprises.


Google may issue a refund for invalid clicks, but the process can be limited. Advertisers need clear evidence of invalid activity or fraudulent traffic to support their claim.


TrafficGuard simplifies this process by identifying and exporting detailed click-level reports that show where invalid clicks originated. This data helps advertisers submit stronger refund requests to Google Ads. Preventing click fraud early saves far more budget than relying on refunds after the fact.