The eCommerce Marketer’s Mini Guide to Beating PPC Ad Fraud
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
Stop Wasting Your Ad Budget on Fake Clicks.
Are you an eCommerce marketer frustrated by a vanishing PPC budget? Click fraud and bot traffic are quietly undermining your campaigns, draining funds with fake clicks on eCommerce ads, inflating CPCs, and skewing your ROAS. Click farms, competitor price scrapers, and even loyal customers who don’t need paid ads to find you are driving up costs with invalid clicks. These issues do more than waste money. They limit your growth potential.
What’s inside The eCommerce Marketer’s Mini Guide to Beating PPC Ad Fraud?
- How to detect and eliminate fake clicks, bot traffic, and invalid users
- Ways to optimise bidding strategies to attract high-value customers
- Techniques to prevent overspending on repeat buyers and wasted clicks
- How to protect your PPC campaigns with advanced fraud prevention tactics
By filtering out click fraud, invalid traffic, and non-genuine engagement, eCommerce marketers can reduce wasted spend by 20% and boost conversions by up to 10%.
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You can set up a TrafficGuard account in minutes, so we’ll be protecting your campaigns before you can say ‘sky-high ROI’.
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