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May 15, 2023
Why Privacy-Enhancing Technologies Can Be the Future of Adtech?
Privacy breaches have become more common and...
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May 15, 2023
AI, transparency, and the rising threat of ad fraud in Google’s Performance Max
It’s not just invalid traffic that’s costing brands...
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May 12, 2023
The Fight Against Ad Fraud and Invalid traffic: Overcoming the Barriers to PPC Growth
When campaigns do not meet performance expectations...
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May 12, 2023
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
The 20-30% surge in ad fraud...
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May 5, 2023
Boosting Subscribers and Maximizing Budgets: Why Your Cybersecurity Strategy Should Extend to Ad Fraud
Telcos concerned with cybersecurity and fraud...
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May 5, 2023
Beating ad fraud requires prevention, not hope for prosecution
Complacency is not an option...
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May 4, 2023
Navigating the pitfalls of AI-driven advertising
The limited granularity of reporting in PMax...
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May 4, 2023
How marketers can protect their online ad dollars from fraud
COVID-19 has turned B2B marketing strategies outside-in.
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May 4, 2023
5 Dicas para Criar Uma Campanha de MĂdia Paga de Sucesso
Conhecida como uma das principais estratégias...
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April 24, 2023
Why manually finding IP addresses for exclusion puts your business growth at risk
A guide to IP addresses...
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April 24, 2023
How to Beat the Bots in Three Steps
Ad fraud is a problem that is bigger and more costly than...
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April 18, 2023
The hidden costs of mobile ad fraud
Some businesses treat the problem of ad fraud as a “tax”...
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April 17, 2023
The New Year Shopping Surge: How Retailers Need to Tackle Click Fraud to Maximise App Downloads and Sales
Stay one step ahead of the fraudsters...
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April 17, 2023
Betting on New Customers: Are Returning Users Damaging Sportsbooks’ CAC Strategies?
Transforming and optimising campaigns
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April 17, 2023
Ad fraud taking over a quarter of brands’ budgets, warns TrafficGuard
Ad fraud affects Australian marketers...
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April 13, 2023
How Ad Fraud Came for the Apps
Fraudsters predicted to steal over US$100 billion in 2023...
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April 12, 2023
A transformar do mercado pela IA em 2023
Que podemos esperar de mudança no mercado por meio da IA...
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April 5, 2023
Click Fraud Detection & Protection Software Market to Witness Huge Growth by 2029
The Click Fraud Detection & Protection Software report...
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March 29, 2023
#EmpoweredWomen2023: Patricia Freijo on Being an Empowered Woman Leader in Adtech
As the vice president of customer growth for APAC...
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March 23, 2023
Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results
The threat of IVT is not one that can be ignored...
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March 21, 2023
Predictions Series 2021: TechBytes with Luke Taylor
Predictions Series 2021: TechBytes with Luke Taylor...
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March 21, 2023
Overcoming Gender Biases in the Tech Industry and Beyond
Mentorship and the need for women role models.
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March 20, 2023
TrafficGuard wins Best PPC Optimisation Platform at MarTech Breakthrough Awards 2020
TrafficGuard recognised as Best PPC Optimisation Platform...
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March 17, 2023
Adveritas Storms Into 2022 with Giant Client Wins and Annualised Revenues Nearing $2 Million
Adveritas (ASX:AV1) kicked off 2022 with a huge win...
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