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July 6, 2023
Rampant advertising fraud in Southeast Asia – CNBC Indonesia
The state of ad fraud in Southeast Asia...
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July 5, 2023
5 Best PPC Software of 2023
Pay-Per-Click (PPC) advertising has become a vital...
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July 4, 2023
The NFL, Sports Betting and Invalid Traffic
Score more depositing customers by beating the bots...
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June 27, 2023
COVID-19 makes the problem of ad fraud more complex for retailers
Online advertising is critical to success post-COVID...
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June 27, 2023
Five Tools that Make my Work Easier
Mathew Ratty on the tools he uses to help boost his...
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June 26, 2023
Markets, Don't Just Rest on Your Laurels Because Google Cookie Wipeout is Delayed
Google delayed the deprecation of third-party cookies...
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June 22, 2023
Trafficguard Win Most Effective Anti-fraud Solution of 2021
TrafficGuard has won Mobile Marketing’s 2021 award...
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June 9, 2023
The promise of AI marketing: Is Google’s PMax living up to the hype?
Marketers' ideal solution?
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June 1, 2023
Tráfego Inválido nos Apps de Finanças, um PrejuĂzo de Bilhões
De olho em estratégias de mobile marketing e em ferramentas
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May 31, 2023
Machine learning for fraud prevention keeps TrafficGuard agile
Machine Learning has become essential...
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May 24, 2023
Golden quarter 2023: Top 5 challenges for e-commerce brands and how to overcome them
Brands can capitalize on this period...
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May 23, 2023
Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns
Affiliate marketing fraud can occur...
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May 16, 2023
Protecting Budgets and Growing Subscribers: Gaining a Competitive Edge with Refocused Fraud Prevention
A different type of fraud is also well embedded in...
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May 15, 2023
AI, transparency, and the rising threat of ad fraud in Google’s Performance Max
It’s not just invalid traffic that’s costing brands...
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May 15, 2023
Why Privacy-Enhancing Technologies Can Be the Future of Adtech?
Privacy breaches have become more common and...
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May 12, 2023
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
The 20-30% surge in ad fraud...
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May 12, 2023
The Fight Against Ad Fraud and Invalid traffic: Overcoming the Barriers to PPC Growth
When campaigns do not meet performance expectations...
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May 5, 2023
Beating ad fraud requires prevention, not hope for prosecution
Complacency is not an option...
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May 5, 2023
Boosting Subscribers and Maximizing Budgets: Why Your Cybersecurity Strategy Should Extend to Ad Fraud
Telcos concerned with cybersecurity and fraud...
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May 4, 2023
5 Dicas para Criar Uma Campanha de MĂdia Paga de Sucesso
Conhecida como uma das principais estratégias...
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May 4, 2023
How marketers can protect their online ad dollars from fraud
COVID-19 has turned B2B marketing strategies outside-in.
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May 4, 2023
Navigating the pitfalls of AI-driven advertising
The limited granularity of reporting in PMax...
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April 24, 2023
How to Beat the Bots in Three Steps
Ad fraud is a problem that is bigger and more costly than...
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April 24, 2023
Why manually finding IP addresses for exclusion puts your business growth at risk
A guide to IP addresses...
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