News

AI is transforming digital marketing, but at what cost?

Mobile technology continues to reshape the sports betting world

A considerable shift in the sports betting industry.

A boom in the online gaming market...

The relentless rise of invalid traffic and ad fraud

Highlighting why sportsbooks must prioritise ad fraud prevention...

From bidding wars to dirty traffic...

Fraudsters now have their sights set on iGaming...

The promise of high click returns for advertisers...

Fraudsters follow the money...

In an era where the stakes are high...

Invalid traffic impact on the US sportsbook market...

Exposing the industry to significant fraudulent activities...

advertising on digital channels and not worried about the efficacy of your spend?

Companies were found to have purchased ad space...

Too many sportsbooks are wasting their marketing dollars...

How sportsbooks must create competitive advantages...

Inclusive marketing is more than simply a passing fad...

TrafficGuard, has revealed in its whitepaper...

Companies take a stand against ad fraud...

Ad fraud has always been an issue for marketers...

Essential ingredients for a powerful brand...

LinkedIn data has revealed that women are...

Especialistas entrevistados pelo Metrópoles...