The optimisation tool you’ve been searching for.
Implement Search Traffic Optimization to prevent invalid traffic from undermining your search campaigns. Enhance your strategies with trustworthy, verified traffic and performance data for optimal results.
Benefits
Measure and verify search traffic for better campaign optimisation
Get a better understanding of the value of your search audience and the behaviours that characterise it. Are visitors habitually navigating through your ads? Are visitors from certain sources less engaged and less valuable than others? Armed with full visibility of real performance, you can move beyond vanity metrics to drive better campaign results.
Prevent invalid traffic and protect your ad spend
Incorporate Search Traffic Optimization to safeguard your search advertising from falling short of its full potential due to invalid traffic. This includes competitor clicks, bots, click farms, and accidental clicks.
Ensure your ad spend is effectively engaging your target audience by utilizing TrafficGuard to halt invalid traffic.
Customer spotlight
“With TrafficGuard as our partner, we are better able to stay ahead of the fraudsters and exceed our clients' goals.”
Rob Crumpler,
CEO, Altrooz
Ready to protect your search ads campaign?
Other channels TrafficGuard covers
Performance
Learn moreProgrammatic Display
Learn moreTackle Google Ads fraud and improve your search advertising performance
TrafficGuard can help you to improve the performance of your search campaigns in a number of key ways, some of which are more obvious than others.
Stopping invalid traffic — With Search Traffic Optimization, you can combat the issue of invalid traffic that diminishes your digital ad spend and hinders you from fully exploiting the potential of Search and other online advertising channels. By eradicating this traffic at its source, you can extend the reach of your ad spend and extract maximum performance from every campaign you launch.
Generating more accurate campaign reports — When you are evaluating your Search advertising campaigns and strategies, you need accurate data in order to come to useful conclusions. Because our software prevents Google Ads fraud, it cleans up your campaign data at the same time. What this means for your organization is that the next time you evaluate a particular campaign's effectiveness, you will be doing so with more accurate data.
Providing more detailed reporting capabilities — You don't just get cleaner, more accurate data with TrafficGuard, you get more of it too. And with the advanced reporting functionality that's included in our platform, you will be able to analyze the behavior of visitors to your websites at a deeper, more granular level.
TrafficGuard is the best click fraud platform for Search because it provides an unmatched level of protection. It can also be configured to protect against click fraud on other channels, including social media, PPC, apps, and affiliate marketing.
Without effective ad fraud prevention, you will not only be wasting your advertising budget but also working with inaccurate data when creating new campaigns, which means your Search ads will continue to underperform. TrafficGuard can help you to leverage the full power of Google Ads, which makes it an essential tool for all types of commercial organizations.
Invalid traffic is any type of interaction or engagement with your Search ads that is not a result of real interest in the products or services that are being advertised. Whether it is malicious or accidental, it needs to be eliminated in order to optimize your ad spend.