The Hidden Threat to Advertising Budgets: How SMEs can fight ad fraud with AI

• Ad fraud is a significant threat to advertising budgets, costing global advertisers $81 billion in 2022, with Asia Pacific being the most affected region.
• Small-to-medium-sized enterprises (SMEs) face higher risks due to limited resources and expertise, but can leverage AI and machine learning (ML) to combat ad fraud.
• ML algorithms can analyze large volumes of data, providing insights to prevent fraudulent activities, allowing SMEs to protect their ad dollars.
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It is imperative for SME marketers to invest in ad fraud protection tools that utilise AI and ML solutions, as it will help them safeguard their ad dollars.

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Read more 👉 here.