Blogs

Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.

Competitor click fraud is when people or companies click on a competitor's online ads with the sole intention of wasting their advertising money.

Recognising the Red Flags of Fraud in Your Campaigns

Click fraud is eating away at your Google Ads budget

PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.

When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.

As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.

Attracting new customers isn’t just important—it’s essential.

Grasp the distinction between headless browsers and normal browsers...

These returning users are unwittingly eating away at advertising budgets.

Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.

The experts at TrafficGuard have curated the IVT FAQ...

Aaron Chambers lets you in on all the PMax secrets...

Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.

As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.

Check out our comprehensive guide on Google's Performance Max

Just starting out on your Google Ads journey? Learn why GCLID is important.

Gain insights from the top agency marketers in the industry

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.

Another big year of sporting events...

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.

Explore why Latin America is the rising star in sports betting.

Introducing André, our Head of Technology and Engineering...

Competitors clicking on ads, bot traffic and click farms...

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 

Sports betting and gaming companies face the same issue...

The USA has one of the fastest growing sports betting markets, here's the state of play...

Unmasking, understanding and the challenges of bots...

Things are really heating up!

How big is the sports betting market in one of the world's fastest growing regions?

Important figures from the Latin American sports betting market

The industry experts that should be on your radar

Hints and tips from across the pond...

How is AI impacting the advertising industry?

Cross the final hurdle first with these advertising tactics

The sports betting metrics you should be tracking for succes

In the high-octane world of sports betting, a digital revolu

Proactive defence against all types of IVT

Strategies guaranteed to boost your acquisition efforts

Creating successful Performance Max (PMax) campaigns...

The impact of Invalid Traffic...

The integrity of online marketing efforts...

The inadvertent drain on ad budgets...

Make game-changing optimisations using valuable insights

Recent revelations that Google’s Performance Max AI ...

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...

The truth is that PMax comes with a set of...

In times of global economic turbulence, you’d think the...

In the fast-paced, highly-competitive world of iGambling...

Encompassing Black Friday, Cyber Monday, the run up to...

With cost of living increases and the threat of a...

The amount of money in play across online and in-person...

As of the end of 2022, Performance Max (or PMax) campaigns..

Maximise reach, drive conversions. It’s the end goal of...

PPC optimisation is crucial to achieving...

User acquisition is a crucial aspect of any successful app..

The stats you need to know...

Wondering how the release of GA4 will affect the way you...

Using a mobile measurement partner for your app install...

Take your campaigns to the next level with TrafficGuard

As the digital landscape grows, so does the target for fraud

How ad fraud affects higher marketing budgets...

Existem diversas maneiras de avaliar o sucesso...

Use TrafficGuard’s verification rules to optimise campaigns.

A medida que aumentan los presupuestos publicitarios...

Las empresas de juegos y apuestas deportivas...

Ramadan has always been a key calendar moment for brands...

Affiliate marketing is an incredibly popular channel amon...

Ad fraud is just one piece of the PPC pie, so while protec..

Digital ad fraud is now a 100 billion US dollar drag on b...

Se estima que para 2023, el fraude publicitario digital...

A indústria financeira é extremamente competitiva...

La industria financiera es extremadamente competitiva...

Los profesionales del marketing digital necesitan toda...

Estima-se que em 2023 a fraude em anúncios digitais, em...

Las tiendas de aplicaciones de Apple y Android ofrecen...

El panorama de los servicios financieros ha cambiado...

Os profissionais de marketing digital precisam de tecnologia

O segmento de serviços financeiros mudou drasticamente...

PPC, or pay-per-click advertising, has been around for...

Ad fraud is hampering apps’ scaling efforts...

Did you know that only one app achieved more than $100m...

We’ve spoken at length at how amazing TrafficGuard is...

The more organised among us are already starting to plan...

Social media. Every business uses it, but few use it well.

Keep these six tips in mind when you’re planning...

With the news that fraudsters are set to steal over $100b...

From holiday shopping sprees and Black Friday madness...

The financial services landscape has changed dramatically...

Over half of all internet traffic is generated by bots...

Between GDPR, Apple's privacy changes, and now Google...

The ad fraud prevention landscape is saturated with legacy..