TrafficGuard for Google Search

Sittin’ at the top of the SERP

Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach more people with.

Unlock Your PPC Budget

What’s going on in your campaigns?

Better performance. Better ROAS. Better, well, everything.

Without the punishing effects of fraud, your most important marketing metrics shoot up as if by magic. We stop invalid advertising engagements in real-time, all monitored through a single, intuitive dashboard. It’s so easy, you’ll wonder why you didn’t do it sooner.

Got 62 seconds? Check out the explainer to learn more.

Marvellous metrics

When you remove fraud from the equation, the numbers all start heading in the right direction. Check it out 👇

Reduce CPA

when you reach better audiences more efficiently

Boost conversion rates

as genuinely interested users engage with your ads

Improve bounce rate

when purchase-ready prospects stick around landing pages longer

Want to improve your marketing ROI? Here’s three ways we do it.

Get started — it's free

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Reinvest budget

Less money wasted on bots means more to spend on real people searching for your services

Improve ROAS

As you reach more genuine users, you’ll bag more customers with the same budget

Improved Optimisation

With verified traffic and clean data, you can make accurate campaigns improvements based on fact, not guesswork

Why TrafficGuard?

Here’s how our ad fraud shield for Google Search can drive revenue, impress stakeholders, and make your life easier.

a dashboard with a bar chart and a bar graph

More than just a pretty dashboard.

TrafficGuard proactively stops your ads from showing to sources of invalid traffic, automatically protecting you from the effects of ad fraud through monitoring and click fraud prevention.

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Intelligent analytics in
real time

Impress stakeholders with in-depth insights into traffic metrics, and use your new-found data to make bold optimisations to your campaigns.

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Unlike our competitors, false-positives don’t fly with us

Our propensity to convert algorithm monitors behaviour signals on ad engagements from traffic sources across all TrafficGuard protected advertising, and gives each a score of how likely it is to deliver valid traffic. This ensures that genuine traffic with the potential to deliver ROI isn’t caught in the crossfire.

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Boost ads with TrafficGuard Test Drive today.

Proven to maximise PPC budgets, increase efficiency and promote growth

A comprehensive, shareable test drive summary report helps you stay ahead of invalid traffic threats: make every click count
‍
Try our platform free for two weeks: you won’t look back

Find out more

Integrations

Sync with over 000 of your favourite apps

With over 000 integrations, we make it easy to continue using the software you love.

See all 000+ integrations

Pricing

Plans for all sizes, all budgets.

Request Pricing

Our Enterprise pricing requires some more information before we can give you an accurate estimate. We promise this won’t take up loads of your precious time, just a few simple questions. Fill in the form and we can kick things off.

Customer spotlight

These guys loved it 👇

Don’t take our word for it! Here’s what the world’s leading brands had to say about TrafficGuard.

View Case Studies

"TrafficGuard excels in halting fraud, saving clients thousands. Optimizing campaigns with historical data, supported by a remarkable team. While no major issues, sector-specific benchmarking data could enhance assessment. It's a vital tool for substantial operational benefits."

Dominika Karamanska Paid Media Manager at Semetrical

"TrafficGuard has become our company a crucial tool against Ad fraud, transforming Google Search Ads. Detecting fraud, it recoups budget, slashing CPA and boosting ROAS. Streamlined strategy, tangible benefits. There was a minor learning curve on terms, but TrafficGuard's impact is indispensable."

Viki Nie Marketing Manager

"TrafficGuard exceeded expectations! The platform delivered fantastic results, and the account management, led by Sandesh, was exceptional. No complaints—solved customer misuse and thwarted malicious IPs, enhancing ad efficiency. Thanks to TrafficGuard, we optimized ads for superior ROI."

Sam Milgrom Performance Marketing Coordinator

"We have to explore more the tool. The good results and easy analysis we can have with TG are impressive. It's been helping us improve our ROI, and we believe TG plays a significant role in our success. Overall, TG is a valuable asset that warrants further exploration to fully leverage its potential."

Clara Martínez García Agency Development Manager

"TrafficGuard PPC is an incredible fraud prevention tool. User-friendly setup is a breeze. It offers detailed invalid click reports, auto-blocking of fraud, and safeguards against fake traffic. A reliable and intuitive platform. The dashboard effectively secures campaigns and tracks invalid clicks."

Shayna Ahuja Academic Specialist

"TrafficGuard exceeded expectations, providing exceptional value. To enhance CPA, we aimed to curtail fraudulent clicks. TrafficGuard's expertise in this area eliminated wasteful spending, boosting paid campaign efficiency for substantial growth gains."

Andrew Coyne Search & Performance Marketing Manager

"TrafficGuard's worth lies in more than just budget recovery via quarterly reports. It boosted commission payments, countering invalid traffic deductions. As a verified Google partner, we found dependable relief, witnessing impressive Google Ads budget impact."

Wijbren van Tuinen PPC Marketing Manager

"TrafficGuard's thorough validation process detected various types of 'bot' traffic, including basic bots mimicking human behaviour and sign-up bonus claimers. They identified over 43% of invalid traffic in our PPC funnel, surpassing competitors. Their dynamic exclusion lists cover 30,000+ IP addresses, compared to the industry average of 500 IPs, effectively eliminating invalid traffic."

Joe Tobin Head of PPC, SEO & ASO, William Hill

"ROAS rose 25% with TrafficGuard. Cleaner traffic found reliable sources and boosted budget efficiency, focusing on effective results. It's not just about stopping fraud, but also about saving time and optimizing budgets. A must for growth experts, TrafficGuard is a vital partner for success."

Gabriel Sampaio Growth Lead

"TrafficGaurd helps us detect and prevent digital ad fraud in real-time by automatically blocking invalid traffic to our website. We've experienced a remarkable decrease in fraudulent traffic, allowing us to focus our advertising budget on genuine traffic and reduce media wastage, which in return is helping us to maximize our ad performance and increase our ROAS."

Gary Foo, Lead - Growth Acquisition, Digital Business at Income

TrafficGuard has been instrumental in significantly improving PPC and Mobile Fraud prevention efforts. The tool's effectiveness and user-friendly setup have proven valuable in reducing fraud levels across both activities. While the dedicated team provides excellent customer service, there is room for improvement in mobile compatibility with certain media buying platforms.

Timi Awotesu

TrafficGuard stands out for its user-friendly interface and efficient ad fraud prevention, enhancing our PPC campaign insights and resource allocation. The onboarding process was smooth, thanks to helpful explanations from our account manager. While the platform effectively mitigates ad fraud, there's room for improvement in transparency, representing a minor drawback.

Sara Meert

What do we protect?

Formidable fraud protection, wherever your ads are.

The best marketers are using multichannel campaigns to reach wide audiences; the worst fraudsters are doing the same. We protect digital campaigns on every front, blocking bots and fraudsters from playing havoc with your ads, wherever they may be.

Shoot straight up the SERP

With Google Search ad fraud protection, you’ll never again be burdened by repeat clickers, crafty competitors, or budget-busting bots. Just real people who want your services. Ka-ching.

Explore Google Search

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Unlock the Full Potential of Your PMax Campaigns

With TrafficGuard's PMax solution, we're breaking open the black box of Google's advertising ecosystem. Gain unparalleled transparency and insights that empower you to see the full picture of your advertising efforts. No more manual optimisation or hidden metrics—just clear, actionable data for smarter campaign management.

Explore Performance Max

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Conquer the app store

Protecting your mobile app from fraud gives you a mega advantage when it comes to app marketplace listings and user acquisition efforts.

Explore Mobile UA

#Winning with social platform protection

Guarding your Meta campaigns saves precious budget from bogus clicks, meaning your ads can reach hundreds, thousands more people than before. Omg, right?

Explore Social Networks

Get 👀 on your third party partners

Affiliate platforms are notorious for fraudulent activity and compliance chaos. We verify every engagement so you can rest assured your affiliate platforms are delivering on their promises (and dump the ones that aren’t).

Explore Affiliate