As mobile accounts for an increasing proportion of digital ad spend, mobile channels have become more compelling to the perpetrators of mobile ad fraud. Juniper Research estimates that in 2017, digital advertisers lost $39 million per day to fraudulent activities.
As well as the wasted media spend, mobile ad fraud can impact businesses in variety of other ways. While there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult.
Download this white paper to learn about:
- The various direct and indirect costs of ad fraud
- The evolution of the fraud tech landscape from detection to true prevention
- The role of Machine Learning in mobile ad fraud prevention
- The importance of transparency in the fight against fraud